Impact of Art Deco on Graphic Design

Art Deco:
Impact of Art Deco in the 20th Century on graphic design.
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Abstract.
Graphic design is a type of design that incorporates visual compositions to communicate ideas and solve challenges through color, form, typography, and imagery in different ways. Art Deco is a style in graphic, and art strategy is a movement that began in the early twentieth century. The movement served as an essential channel that worked well for the traditional and modern design response to challenges that occurred in the century. Art Deco came by in the years between the world wars. It emerged and was used to express everyday life on different surfaces like buildings, among others. This paper sets out to describe the history, features, and the impact of the movement in the twentieth century geographically and socially in graphic design. Art Deco designers of the twentieth century like Tamara de Lempicka, created compositions of original work of art that were used to pass a message to the people or help in solving problems. Art illustrations like graphic patterns for buildings, textiles, album arts, and concept art have been used for graphic design. With the movement emerging in between the world wars, art Deco impacted on the development of the graphic design that was used to express the fears and hopes during the war.
Keywords: Art Deco, Twentieth Century, Graphic design, decorative art,

Graphic design is best known as the process of communicating and solving challenges through the use of imagery, text, and a combination of symbols. The designers bring together the various elements to construct an attractive visual representation of ideas and messages. Art Deco is a movement in arts, mostly popular in the early twentieth century as a drawing style that relies on patterns, clear lines, and bold designs. Art Deco embraced both craft and fine arts in its execution, with its application being decorative art like furniture, fashion, graphic, and the visual arts of painting. The movement characterized by restructured arrangements, geometric shapes, cubism as well as concentrated color patterns was derived from a broad spectrum of sources. The movement and period were formed as a visual art and literature celebration of the work of several artists. The movement extensively impacted on graphic design through architectural layout, writing font, car designs as well as fashion in the 1930s. The decorations used during the Art Deco period in the early twentieth century were used to pass messages before and during the world wars. Different artistes engaged in the art through posters, furnishings, textile, furniture, and fashion designs, which were all streamlined forms rather than in painting or sculptures. The decoration was related to luxury and modernism, which had to do with the materials and craftsmanship put into form in architecture, furniture, and fashion. Art Deco was considered a sophisticated style for the upper class that loved fashion and covered every sphere of the decorative arts from ceramics, glass, jewelry, metalware, and a bit of sculpture.
 The emergence of the new impulse art decoration was as a result of accepting the technological advancement...