Writing a Sponsorship Pitch

You are the Vice President of Customer Experience (use this as your title when you sign off on your letter) for a sports team (you choose which one) and you need a new sponsor for your stadium, event center, arena, of whatever.
You address this to a specific (real) person representing a real company – one that would be appropriate as a partner to your team and playing facility (think location and where you are based and what corporations are in that market).
Follow the formatting – as indicated in the sales letter sample shown in the module “Second Week, Third day.”
Keep your paragraphs – four total plus a friendly close – short. Your first paragraph should be exciting and get the reader in the mood – “grab their attention.”
The second paragraph involves the reader – your potential client/partner – as in “This is what is best for your company and customers…”
The third paragraph: You want at least $20 million for a five-year contract. In paragraph three – the Central Selling Theme (see below) – you provide three bullet points on what you will offer the company/potential sponsor (this is known as the benefits) based on asking for $20 million.
The fourth paragraph is the call-to-action in which you ask for the opportunity to discuss this either by phone (provide your number) or in-person – ask for an appointment and then state you will follow-up.