Pitching a Sporting Event to Drive Tourism: Rowing Event

University
Pitching a Sporting Event to Drive Tourism
Student’s Name
Date
Professor’s Name
Program of Study
Pitching a Sporting Event to Drive Tourism
Dear Destination Management Organisation (DMO),
We are pleased to present our comprehensive proposal for a rowing event in Blackpool. We believe that this event has the potential to not only attract new visitors to the city but also provide a memorable experience that will leave a lasting impact on attendees. From our assessment, rowing is a famous and iconic sporting event that strongly appeals to many audiences. It is also a sport that can be easily spread around the city and its immediate surrounding environs, allowing for a truly immersive and inclusive experience for attendees. To ensure a successful event, we must carefully plan and coordinate all aspects, including logistics, transportation, accommodation, and more. To attract at least 1000 attendees, we can consider a range of marketing and promotional strategies such as social media advertising, email campaigns, and partnerships with local and regional organizations. We can also work with local businesses, especially those in the hospitality sector, to offer special packages and discounts to attendees to encourage them to stay overnight or longer.
To create a memorable experience for attendees, we can consider hosting various activities and events in addition to the rowing competitions, such as live music, local food and drink options, and cultural activities. Besides, this will enhance the event’s overall atmosphere and provide additional opportunities for local businesses to engage with attendees and showcase their products and services. To ensure a sustainable event with minimal impacts, we can consider several options, such as using environmentally-friendly transportation for attendees, promoting carpooling, and working with local vendors to reduce waste and increase recycling efforts. Taking a proactive approach to sustainability can reduce our environmental impact, demonstrate our commitment to the local community, and build positive relationships with key stakeholders. We have attached a detailed timeline and budget for the event and a list of potential sponsors and partners. We believe that with careful planning and coordination, we can deliver a successful and impactful rowing event that meets the objectives of the DMO and supports the local community in Blackpool.
We look forward to discussing this proposal in more detail and working with you to bring this exciting event to life.
Sincerely,
[Your Name]
Individual: Ensuring Benefits for the Local Economy
Introduction
As stakeholders, we must recognize our role in the planning and execution of events and the impact these events can have on the local community. Notably, this includes considering the “5 Ws” of events: Who is involved, What is the event, Where is it taking place, When is it happening, and Why is it being held?”
Singh (2020) avers that an event’s “Who” refers to the individuals and organizations involved in the planning and execution, including event organizers, sponsors, vendors, volunteers, and attendees. By involving a diverse range of stakeholders, we can ens...