Biscuit Industry in Australia

Biscuit Industry in Australia
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INDUSTRY IN AUSTRALIA
Executive Summary
The Australian Biscuits Industry has been facing a lot of challenges recently especially on high imports which have reduced the profit margin of the industry. The industry is forecast to decline in the next five years if serious strategies are not adopted to deal with these issues. The main focus of this report is based on market analysis and market segmentation of the Biscuit Company in Australia. The report will also indicate analysis of the macro environment analysis of the company and some of its strength, weaknesses, opportunities, and threats via SWOT Analysis. In the first part of this report, the market size and the market growth will be illustrated to assist people to have a clear understanding of the industry. When it comes to the market size and market growth of the company, the revenue earned will be illustrated and some of the products and the company manufactures. Secondly, the report will also focus on the biggest brand and the well-known brand of biscuit which has the majority market size and the largest market growth globally. The mission statement of the brand will also be established and well as its SWOT Analysis. The paper will recommend ways in which the industry can improve their products like manufacturing biscuits which are free from gluten ingredients and using less fat and sodium.
Table of Contents
Introduction………………………pg. 4
Market Analysis…………………….pg 5
Market Size……………………….pg 6
Market Share and Market Segmentation………pg. 6
Geography segmentation………..pg. 7
SWOT Analysis………..pg. 10
Macro environment Analysis (PESTEL ANALYSIS)……….pg 9
Recommendations…………page 12
Conclusions……….pg 13
Appendixes……………….pg. 14
Introduction
This report focuses on the market segmentation and market analysis of the Biscuit industry in Australia. For the past six years, the biscuit industry of Australia has become large. Some of the Australian brands have become famous in many countries around the globe. These brands are like Arnott’s, Paradise, and Kraft. However, due to various economic development that has been witnessed a lot of changes have occurred in this industry. The market share, size, and growth of consumers have adjusted. The Australian Biscuit Industry consists of various establishments that manufacture biscuits. In Australia, biscuits are considered as food ((Market line Industry Profile, 2015). Arnott’s has become one of the biggest brands of biscuits in Australia. Kraft has also started a new subsidiary and although it belongs to Sydney. Some of these changes have made the industry to thrive more.
The biscuit Industry in Australia started in the 1950s and one of its popular brands were Sunshine and Kraft. But over the past 50 years, the company has come with various brands with...