Podcast Analysis: The Art of Social Media Podcast

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Podcast Analysis
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My core takeaway from "The Art of Social Media Podcast" is that LinkedIn is a great platform to build one's brand and grow a business. One must optimize their profile, reach out to the right people, and create engaging content daily. Additionally, it is crucial to stay on top of the latest post types or content being tested or just beginning to trend to grow your engagement. It is also vital to post various content, not just plain text, to keep the audience engaged.
When it comes to optimizing the profile, it is crucial to ensure that it is accurate and up to date. Ensure the profile picture and header are high quality, and the About section is filled out correctly. Additionally, people should make sure to add any relevant skills and connections. When it comes to reaching out to the right people, it is vital to make sure that you are connecting with people in the industry or with similar interests (SocialPilot, 2022). Doing so will help build meaningful relationships and grow the network. Additionally, following the right people and interacting with their content is vital.
Regarding creating engaging content, it is crucial to use all of the new features that LinkedIn offers. An individual must utilize all the different post types, such as Slideshare, polls, and videos. They should also experiment with various types of content and see what works for them and their brand. Additionally, one should be re-purposing viral videos to gain more follower...