Technology and Artificial Intelligence in Marketing

Essay Instructions:

I realized that there were 3 more sessions to the paper! So basically its the same then the previous one but session 5,6,7 as well.
I will attach the power points and just to make sure i will write down the description again! OVERVIEW
Over the duration of this course, you will develop a 9+ page paper (including Title Page & Reference Page) applying what you learned in our class to the marketing strategy of a Major Brand.
ASSIGNMENT INSTRUCTIONS
During our first class, you will be given the opportunity to choose your Major Brand. Each student must have a unique choice.
Over the duration of the course, answer the following questions and add them to your paper...
SESSION 1
DISCUSSION TOPICS: Latest trends in marketing technology & artificial intelligence
READINGS: What is Marketing 5.0?
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY LESSON/EXAMPLE #1
KEY LESSON/EXAMPLE #2
KEY LESSON/EXAMPLE #3
2. Describe 2 or 3 ways of these lessons/examples could help your Major Brand.
KEY LESSON/EXAMPLE #1
KEY LESSON/EXAMPLE #2
KEY LESSON/EXAMPLE #3
SESSION 2
DISCUSSION TOPICS: Websites & SEO & Apps
READINGS: Generation Gap; Prosperity Polarization: Digital Divide
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 3
DISCUSSION TOPICS: Email & Direct Messaging & AI Chatbots
READINGS: The Digital Ready Organization; The Next Tech; The New CX
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 4
DISCUSSION TOPICS: Social Media
READINGS: Data-Driven Marketing; Predictive Marketing; Contextual Marketing
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.

SESSION 5
DISCUSSION TOPICS: Data Analytics, Target Marketing, Segmentation, User Data Privacy, and Legal Issues
READINGS: Augmented Marketing; Agile Marketing
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 6
DISCUSSION TOPICS: Augmented Reality, Virtual Reality, and the Metaverse
READINGS: No Readings
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 7
DISCUSSION TOPICS: Future trends in marketing technology & artificial intelligence, Group Presentations
READINGS: No Readings
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
WORD INSTRUCTIONS (100 Points)
- your paper must be in WORD format
- your paper must be in APA Format (Title Page, Reference Page, Page Numbers, etc.)
- include clear titles for each section of the paper
- include clear headings for each section (copy, paste, and bold each EXACT question before each answer in your paper in the EXACT order requested), and have SEPARATE paragraphs for each key point
- ensure each of your key points and all your sources are completely & correctly documented (in-text citations and list in your references)
- your answers should be 200+ words per topic (1400+ words for the entire paper)
So only session 5,6,7. Please refer to the book as well. Thank you so much and the other paper is very good. so in the same format please
the company is: soul cycle

Essay Sample Content Preview:

Technology and Artificial Intelligence
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Technology and Artificial Intelligence
SESSION 5
DISCUSSION TOPICS: Data Analytics, Target Marketing, Segmentation, User Data Privacy, and Legal Issues
READINGS: Augmented Marketing; Agile Marketing
Data analytics have revolutionized marketing. Many companies are now communicating with their customers on the Internet. They are using the same platform to advertise their products and services. Notably, these firms target specific clients when marketing their goods and services (Kotler, Kartajaya, & Setiawan, 2021). However, they are supposed to protect their customers’ data on the web.
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY EXAMPLE #1
One of the primary lessons obtained from this session is that data analytics has significantly changed augmented marketing. Many firms are collecting data and using it for marketing. Augmented marketing entails adding value to something by innovating. When companies gather data, they use it to advertise their products and services to potential clients.
KEY EXAMPLE #2
Another vital lesson acquired from this session is that augmented marketing empowers employees in using digital technologies. In that light, workers can communicate with customers to know whether the goods and services provided are satisfying their needs entirely. When that happens, employees understand what clients are looking for when buying commodities. As a result, they can improve goods and services to ensure that they meet their clients’ needs.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
KEY EXAMPLE #1
SoulCycle can use augmented marketing to gather data from its clients and use it in marketing its products and services. For example, the fitness company can use the data collected to market its goods and services to its clients (Session 5 PPT, 2023). That way, potential customers can be convinced about the importance of SoulCycle’s services and subscribe to them.
KEY EXAMPLE #2
Additionally, SoulCycle can use its website to know whether the goods and services they offer meet its clients’ needs. For example, the fitness company can give an online survey to its clients to gather data and know what it should improve. In addition, SoulCycle can use the data to advertise its products and services to a specific demographic.
SESSION 6
DISCUSSION TOPICS: Augmented Reality, Virtual Reality, and the Metaverse
READINGS: No Readings
Virtual reality entails simulating something using three-dimensional technology. Many companies are implementing virtual reality so that they can use it in marketing their products and services. The most significant thing about this technology is that clients can understand commodities since they know how to use them appropriately. Virtual reality facilitates target marketing.
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY EXAMPLE #1
One of the primary lessons acquired from this session is that virtual reality is the best technology to use in marketing. Potential clients can interact with di...

Updated on January 26, 2024

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Technology and Artificial Intelligence in Marketing

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