Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
4 Sources
Style:
APA
Subject:
Communications & Media
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 7.92
Topic:

Communication Campaign to Address Childhood Obesity

Other (Not Listed) Instructions:

For your CLC assignment, you have been working on building a communication campaign to address a contemporary issue. It is vital to thoughtfully consider messaging strategies and the channels used for sending messages in order to effectively connect with your target audience. One issue that often arises in campaigns is that messages are poorly crafted and may “other” or create distance between you and your audience.
In light of this dilemma, you need to consider your campaign’s messaging and create a cultural sensitive (i.e., audience-centered) message to “pitch” to your group. You will also need to determine how to use specific types of media.
You can use any presentation format/tool for this pitch/proposal as long as you clearly communicate the message and provide a well-researched rationale for your messaging choices and channel choices. To complete this assignment:
Create a culturally sensitive message for a communication campaign.
Choose two different media channels to communicate that message. Provide specific examples/illustrations of how it would be presented or how it would be experienced/received by your audience (e.g., example flier, example set of Tweets, example email, example PSA, etc.).
Explain why the media channels you selected will be effective in reaching your audience.
Explain why you think your message is well-crafted in terms of cultural sensitivity/audience-centeredness.
Use three to five sources to support your arguments.

Other (Not Listed) Sample Content Preview:

Campaign Media
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Campaign Media
Dear Parents/Guardians,
Childhood obesity has been a significant issue for an extended period. Indeed, based on a 2022 study conducted by the Centers for Disease Control and Prevention (CDC), its prevalence for young individuals aged between 2 and 19 years was 19.7%, which is approximately 14.7 million, from 2017 to 2020 (Centers for Disease Control and Prevention, 2022). The most significant thing that you as parents can agree with the author is that if we do nothing, this problem will remain, and it has adverse far-reaching health consequences. Currently, the majority of parents are working hard to ensure that their children have better education, shelter, clothes, and medical care among other things. However, they end up forgetting to monitor what these young people are eating due to the lack of enough time to prepare nutritious meals at home. If childhood obesity has to be eliminated, parents must control the type of food provided for their children and avoid a sedentary lifestyle. Obesity in itself might not be a significant problem, but it might cause numerous chronic illnesses, including stroke, diabetes, depression, heart complications, cancer, and hypertension (Busam & Solomon-Moore, 2023). Obese children are likely to suffer from one or more of the above diseases during their childhood and adulthood. As such, it’s our duty as parents to ensure that our children lead healthy lives by managing what they eat and encouraging them to adopt a good lifestyle without increasing their vulnerability to overweight or obesity. Let’s join hands to eradicate childhood obesity and secure our children’s lives.
Media Channels to Communicate the Culturally Sensitive Message
One of the primary media channels that can be used to communicate the above message is Facebook. In particular, a flier can be created and shared on Facebook with the target audience. In particular, Facebook is more effective in reaching parents. The majority of pregnant females and parents use Facebook to access health-related information in the United States of America (USA). In particular, about 87% of mothers and 79% of parents in the USA use Facebook daily (Waring, Carr, & Heersping, 2023)....
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to childhood obesity:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now