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Marketing Plan for the 2000s Barbie Re-Launch

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Please write it as a Memo. The content needs to based on the document that I provided.

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Marketing Plan for the 2000s Barbie Re-launch
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Marketing Plan for the 2000s Barbie Re-launch
Date: 19th March 2023
To: Barbie & Dolls executives
From: Wantong Yu, Senior consultant at Stratford marketing firm
Subject: Marketing plan for the 2000s Barbie relaunch
Barbie is a fashion doll brand created by American toy company Mattel, Inc. in 1959. Barbie Dolls, which target children between 3 and 12 years, were one of the most popular toys in the 2000s but sales have decreased sharply over the years, particularly from 2014 to 2016. This memo will outline the proposed re-launch strategy of the 2000s Barbie Doll as well as the marketing mix strategies of 4Ps and SWOT analysis.
One of the re-launch strategies the company can implement to improve revenue is inclusion. The company can increase the diversity of its Barbie dolls to better reflect its target audience. Mattel Inc. should release a range of dolls with more diverse skin tones and professions to include every customer. The company can also diversify its marketing channels to include social media platforms so a...
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