Key Marketing Challenges for Coca-Cola in the Years to Come

Purpose:
The purpose of this assignment is to understand the critical marketing issues of a 100 year old+ company with an iconic brand, Coca Cola.
Background:
Coca Cola is a 130 year old total beverage company with 200 brands today. They have over 700,000 employees and bottling partners and operate in over 200 countries.
Instructions:
Research the company Coca Cola, how it has evolved over 130 years write an executive memo to the Board of Directors of what you have researched as the key marketing challenges for the company in the next five years. This assignment is limited to 600 words.
Writng Guide:
Overview: Provide a summary or overview of the main challenges to the company and why actions are needed.
In the following paragraphs provide additional detail on the challenges you have introduced, one paragraph per challenge identified.
List your recommended actions which can be bulleted (optional).
Close: Succinctly summarize the challenges and actions in a closing one or two sentences.
DO NOT use the words "Overview" or "Close" in the memo itself. Use the following written format:
Format:
Date: [current date]
To: Coca Cola Board of Directors
From: [Your name}
Subject: [concise statement of the memo's topic]
Other Formatting:
Organization. Use the outlined organization format above.
Research. Use secondary source information for researching this assignment: news articles, business, academic & trade journals, organization/firm websites for this assignment. Do NOT use Wikipedia or an encyclopedia for a source.
Citations. Use APA or MLA styles to properly reference citations (footnotes are acceptable but they do not replace the need for a reference section at the end of each written assignment). You must include either parenthetical citations or footnotes within the text of the assignment anytime you draw on a particular source for information.
Word limit. Limit the assignment to 600 words and include the word count at the end of the assignment, before the references, e.g. Word Count = ____/600
First or Second Person Voice. In this assignment, you can use the first person voice ("I", "we", "our") or second person voice ("you") because this is personal business communciation.
Page Numbers. Insert page numbers into the assignment.