Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Investigation of Consumer Behavior in Market Shopping in the Gender Context
Other (Not Listed) Instructions:
Choose one of the articles and answer the question. Please make sure you cite it properly from the start (APA style). You must submit at least four full paragraphs and no less than 200 words:
What does the author say?
How does he/she support his/her arguments and analyses? Get into the statistics of the paper to validate the conclusions.
What is your opinion regarding the piece and its applicability?
Bring in a counterargument with a proper citation and add a paragraph of roughly 50 words more.
Other (Not Listed) Sample Content Preview:
Article Review
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor's Name
Date
Article Review
The review is based on 'Investigation of Consumer Behavior in Market Shopping in the Gender Context' by Savaşkan & Kahraman (2021). The authors claim that shopping behaviors in the market depend on gender. For instance, there are some activities that the female gender considers uniquely from males. Savaşkan & Kahraman (2021) also state that investigating consumer behavior is vital for establishing business goals and aligning them to customers' expectations. Besides, females take more time shopping than males.
Arguments and Analyses
Savaşkan & Kahraman (2021) supports the argument by providing evidence from SPSS analysis. The authors also argue that females take more time shopping due to higher bargaining power. Besides, they also seek more help and purchase discounted products. For instance, 38 females and 22 males purchased goods with assistance (Savaşkan & Kahraman, 2021). The authors used the evidence to support the argument that women are likely to seek help during purchases. Most women took more than 5 minutes to purchase, while mo...
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