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Integrating IoT Into Cars and Trucks Using the RWW Screening Tool

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MBA 580 Module One Memo Guidelines and Rubric
Overview
You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest to the CTO is the internet of things (IoT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars.
Prompt
Senior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following:
Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?).
Is there a need or desire for the product?
Is the size of the potential market adequate?
Can the product actually be made?
Will the final product satisfy the market?
Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?).
Will your company’s products have a competitive advantage?
How will your competitors respond?
Can your company understand the market properly?
Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).
Will the product be profitable at an acceptable risk?
Does launching the product make strategic sense?
Does the product fit your company’s overall growth strategy?
Will your company’s senior management support this project?
Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company.
Consider the evolving customer needs and desires; how would they impact the company’s product plan?
What do you think competitors will do (if anything) in response to changes in your company’s development plan?
Do you think that accelerating development of connected cars will help grow the company?
What to Submit
This memo should be a Word document of 1–2 pages in length using double spacing, 12-point Times New Roman font, and one-inch margins. Any references should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Module One Memo Rubric
Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
RWW Screening Tool Question Number One: Is It Real? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the feasibility of the product line Shows progress toward proficiency, but with errors or omissions; areas for improvement may include a more detailed discussion of the ability of the product to actually be made Does not attempt criterion 20
RWW Screening Tool Question Number Two: Can We Win? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the ability of the company to win market share Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding a discussion of the competitive advantage Does not attempt criterion 20
RWW Screening Tool Question Number Three: Is It Worth Doing? Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses the potential benefits to the company of producing this product Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more than one potential benefit to the company of producing this product Does not attempt criterion 20
Explanation Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains the reasons why the company must focus on the new innovation Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding an explanation of potential competitor responses in support of position Does not attempt criterion 30
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10
Total: 100%

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Internal Memo
Name
Institution
Course
Professor
Date
Internal Memo
From: Senior Management
To: CTO
Date: September 27, 2023
Subject: Integrating IoT into Cars and Trucks
The RWW (real, win, worth it) screening technique is used in this memo to demonstrate why the company should consider including IoT in the products it offers. The internal memo will highlight the product's sustainability, ability to gain market share, future potential, and why the Internet of Things and connected cars are strategically vital for the business.
Real (R)
The Internet of Things (IoT) is an invention the business aims to incorporate. The market for IoT-connected cars will grow from fifty-three billion dollars in 2023 to about five hundred dollars billion by 2030, according to CTO Brief (2022) projections. It shows a growing market and a rising demand for the recently released product. The potential market has a substantial size. By 2030, the market share for connected motor vehicles will have increased by 100% worldwide, according to comparative growth statistics from 2023. The company is predicted to have 1.98% of the market for connected vehicle models by 2030 (Competitive Growth Data, 2023). It encourages the business to improve its capacity for innovation. In 2025, every company's product will contain 60 sensors and 30 computers. According to Day (2020), a product is real if it can be produced using available equipment and technological advances and has distinguishable traits that satisfy consumers in its final state. The organization has met every prerequisite for a genuine product. The company currently has powerful technological strengths, computers, and sensors. The business's automobiles currently come equipped with OnStar, which gives clients first aid knowledge and warning about accidents. The final product will satisfy consumer desires by offering superior luxury cars with IoT that competitors lack.
Win (W)
It must assess its market share and rivals to determine whether the business can succeed. The company will have a competitive edge over its competitors by developing an innovative product. The company has technological expertise on par with its competitors (CTO Brief, 2022). Other businesses will lower the price of their items...
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