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Implementing Strategy and Change: Robam Appliances Co., Ltd.

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Assignment Question: Evaluate the current position of your chosen organisation, make recommendations for a new strategy considering the people, purpose, and planet, and suggest how the organisation could implement that strategy.Within the module, you will be invited to select an organisation of your choice, this organisation is your selection, however we have several recommendations as to how you might choose:
1. An organisation where you wish to work in the future (graduate scheme etc).2. The organisation where you completed your placement.3. An organisation that you find particularly interesting.4. An organisation within an industry where you feel you could offer some insight.
The module has introduced you to several ideas in terms of the process of implementing a strategy and creating change.  In particular, the module has instilled the importance of ‘the plan, the people, the purpose and the planet’ – we would expect these factors would be an important part of your assignment.
Our suggestion (…and only our suggestion) is that you might format your assignment as follows:
In all areas, incorporate relevant theory to support your arguments.

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Implementing Strategy and Change
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date

Table of Contents

Introduction. 3

Part 1 - Current Strategic Position. 3

Analysis of Internal Positions. 3

SWOT Analysis of Robam (老板电器) 3

Robam Organizational Culture (倁板电器) Using Handy's Model 4

External Positioning. 6

PESTLE Analysis of Robam (老板电器) 6

Strategic Position, Mission, and Vision Analysis. 6

Current Strategy Suitability and Acceptability Assessment 7

Part 2 - The Current Environment: The Individuals. 7

The People: Current Culture, Commitment, and Employee Buy-in Analysis. 7

Cultural or Commitment Change Suggestions. 8

The Purpose: Mission, Vision, and Purpose. 9

The Planet: Sustainability and Environmental Impact 9

Strategic Need for Sustainable and Responsible Business Practices. 11

Part 3: Change Strategy Recommendations. 11

Development Focused on Individuals. 12

Personnel development 12

Improved Internal Communication. 12

Clarifying Objective. 12

Integrating Sustainability. 12

Engagement with the community. 12

Directing the attention to the planet 12

Kurt Lewin's Change Model Utilisation. 12

Execution of the Plan. 13

1. Matching Organisational Change Theories. 13

The 8-Step Change Model developed by Kotter 13

2. Detailed Procedures for Executing the Strategy. 14

Step 1. 14

Step 2: 14

Step 3: 14

Step 4: 14

Step 5: 14

Step 6: 14

Step 7: 14

3. Alignment with Corporate Goals. 15

4. Utilising Change Agents. 15

Conclusion. 15

Reference. 17

Appendix. 21


Introduction
Robam Appliances Co., Ltd. was founded in 1987 and has since been at the forefront of transforming kitchen lifestyles with its cutting-edge selection of appliances (Wang et al., 2019). It has made a significant difference in the lives of over 35 million families by providing them with essentials like range hoods, cookware, disinfectants, ovens, steam ovens, microwaves, and electric pressure pots over the years. Robam, known for its innovative range of hoods, has adapted these products to meet the needs of Chinese home cooks. Thus, this research aims to give readers an in-depth knowledge of how Robam can improve its market position by integrating people, purpose, and Planet into its strategy. The long-term viability and success of the business in a dynamic global marketplace depend heavily on this strategy.
Part 1 - Current Strategic Position
Analysis of Internal Positions
The SWOT analysis considers opportunities and threats as separate components.  Opportunities were examined to identify potential areas for growth and advancement, focusing on international markets and cutting-edge technology. Distinct from the company’s strengths, threats centre on difficulties such as competitors’ technological advances and changes in th...

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