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1 page/≈275 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

The Decline of Multinational Advantage Impact on Multinational Enterprise

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Write 1-2 pages answering the questions in the assignment. Use 10-12 font size, font of your choice, and double line spacing. Use your own words. Submit on Canvas by the due date. Your paper will be submitted via Turnitin to check for plagiarism. Assignments are graded based on completeness, accuracy, conciseness, and richness of responses. To achieve these outcomes, justify your statements and arguments by referencing assigned readings and other materials you are using. Make sure you cite your references.
From the assigned articles, identify an issue that stands out to you.
Describe the issue. Why is it important to MNEs?
What insights do you get from the respective article/s?
What are the implications to managers of MNEs
*Please make sure to incorporate more than one reading into the assignment*

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The Decline of Multinational Advantage
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The Decline of Multinational Advantage
Since World War II, multinational organizations proliferated as organizations aimed to expand by seeking foreign markets. According to Santos and Williamson (2015), some observers were worried that expanding multinationals would take over the world. In many cases, these multinationals have revenues that exceed the total GDP of host countries. Traditionally, these multinationals would be expected to be each other's rivals in the host country. As it turns out, emerging local organizations are the key competitors towards the end of the 20th century into the 21st.
In their analysis, Santos and Williamson (2015) found that many global organizations do not have a significant share of the market in host countries despite the vast resources they yield. For instance, Unilever and Nestle control only 7% and 5% in China's ice cream market, respectively, despite decades of operations in the country. On the contrary, the ...
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