Considering your studies in Week 6, analyse the macro environment of an industry in which the company operates.

The UK Hotel Industry’s Macro Environment Student Name University Course Professor Name Date The UK Hotel Industry’s Macro Environment Industries are greatly affected by the macro-environment in which they operate. The macro-environment comprises economic, political, technological, ethical, legal, sociological, and environmental factors. The hotel industry is part of the broader tourism industry dealing with food, lodging, theme parks, bars, hotels, restaurants, and beverage services. In simpler terms, the hotel industry is majorly concerned with food and accommodation. This paper examines the macro environment of the UK hotel industry where Whitbread Plc. Limited operates. STEEPLE framework examines the main forces of change in the macro environment. From the Course book, STEEPLE framework is an acronym for sociological, technological, economic, environmental, political, legal, and ethical factors affecting the macro environment of a business. Sociological factors include lifestyles, demographics, and societal values. In the UK, sociological factors affecting the hotel industry include an increasingly diverse population, healthy eating and lifestyle trends, digitalization, and the pursuit of work-life balance among employees. Technological factors comprise technological revolutions and innovations. Digitalization is the critical technological factor driving changes in the UK hotel industry, for instance, online bookings and reservations. Economic factors involve the economic dynamics and the well-being of the economy. The UK faces economic uncertainty and a crisis revolving around high inflation and soaring energy prices. This situation has resulted from such factors as COVID-19 and the Russo-Ukrainian war (Class material). The development of alternative products also ...