Analysis of the Brewpub Business: Joe’s American Bar & Grill

Analyzing Brewpub Business
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Analyzing Brewpub Business
The PowerPoint presentation focuses on the rationale for investing in a new brewpub, Joe’s American Bar & Grill in Boston. The three primary competitors are Democracy 35 Brewing, Boston Beer Works, and Rock Bottom. By analyzing the strengths, weaknesses, opportunities, threats, and finances of Joe’s American Bar & Grill, it will be evident whether the investment is worthwhile.
The internal factors that influence Joe’s American Bar & Grill comprise strengths and weaknesses. The strengths of the firm include lower cost of products, strong distribution channels, quality products, and advanced operations and equipment. On the contrary, the weaknesses are fewer product varieties and high personnel turnover due to the hiring of numerous part-time employees. The external factors are comprised of opp