Financial Statement Analysis (FSA) of PepsiCo Inc.

PEPSICO
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PEPSICO
Primary Products and Services​
The primary products and services offered by PepsiCo Inc. can be grouped into six main categories. First, the company offers beverages as its main products. The beverages category is made up of carbonated drinks such as Pepsi, 7Up, and mountain mist among others; the sports drink categories that are made up of brands such as Gatorade; juices and related drinks are made up of brands such as Naked and Tropicana; ready to drink teas that are made up of popular brands such as Pure Leaf and Lipton; and coffee drinks. Second, the company offers snacks in the form of potato chips through popular brands such as Ruffles and Lay’s; corn chips through popular drinks such as Doritos and Fritos; pretzels through famous brands such as Rold Gold; popcorn through famous brands such as Smartfood; and snack mixes through popular brands such as Munchies and Cracker Jack (PepsiC0, 2022).
Third, the company offers a range of nutritional products in the form of Quaker Oats, granola bars, and sports beverages under the brand name Gatorade. Fourth, the company offers a variety of convenience store products that include beverages, snacks, and other items. Fifth, the company provide food service solution in the form of hotel equipment and other related services (PepsiCo, 2022). Sixth, PepsiCo has a Creative Content Agency that helps clients develop and execute marketing campaigns across a variety of media channels.
Primary Customers and Market
Notably, the company serves diverse and widespread primary customers and markets given that the company operates in multiple segments within the food and beverage industry. One of the primary customer groups and markets is retail consumers whose main contact points with the company include grocery stores, convenience stores, and other retail outlets. To this end, the company’s product appeal to a broad range of consumers across different age groups and demographics. Second, the company also markets its products to food service businesses and convenience store operators. That is, the company sells its products to food service businesses and convenience stores who can then sell the products to on-the-go customers. Third, the company also sells its products to sports teams and athletes. To this end, Gatorade is one of the leading brands in the sports drink markets with most athletes and teams using the drink for nutrition and hydration purposes during workouts (PepsiCo, 2022).
The company operates in both local and international markets. PepsiCo has a significant presence in international markets and caters to local tastes and preferences through its regional brands and product offerings. The company's products are sold in more than 200 countries, and international markets account for a significant portion of its revenue.
Description of Competitive Environment​
The company operates in highly competitive categories and must contend with competition from other players who operate in local and international markets. The primary competition comes from Coca-Cola, with other competitive players in the industry including but not limited to Kellogg Company, Keurig Dr. Pepper, the Kraft H...