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Pages:
2 pages/≈550 words
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3 Sources
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Other
Subject:
Law
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

Developing a Strategic Communication Plan

Essay Instructions:

Overview
You have been assigned by the chief of police to create and implement a strategic communication plan to respond to the community following a high-profile use of force event by an officer with your department. While the use of force appears to have been legally justified and within department policy, there is still a great deal of negative reaction from the public.
Preparation
Review the steps for developing a strategic communication plan from Chapter 3 of Strategic Communication Practices: A Toolkit for Police Executives.
Instructions
-Use 2-3 References: I will provide you with one the other 2 are up to you. Please use the Strayer Writing Standards that I have attached.
-Using the specific steps outlined, write a 2- page communication plan in which you:
Outline the approach that you would use to research and interpret the situational analysis for your hometown (Newark NJ).
-Determine the main goals and objectives of your proposed communication plan.
-Predict the target group of your communication plan.
-Propose the general communication strategies of your proposed plan.
-Provide a rationale for your response.
-Develop the first four main steps of your local police department's strategic communication plan.
-Provide a rationale for your response.
-Make sure to use the four specific steps found in Strategic Communication Practices: A Toolkit for Police Executives.

Essay Sample Content Preview:

Strategic Communication Plan
Student’s Name
Course Title
Professor’s Name
Date of Submission
Strategic Communication Plan
For a police department, maintaining a positive relationship with the community is essential to service delivery. With the high-profile use of force by an officer in the department that has caused a negative reaction from the public, there is a need for a strategic communication plan to reinstate confidence in the department. A strategic communication plan by the department will remind the residents of Newark of the department’s commitment to service and accountability.
Step 1: Research and Situation Analysis
Research and situation analysis is the first step in the strategic approach to communication, and it involves assessing the department’s current state (Stephens, 1, p. 40). This will encompass examining the history of the department, carrying out a SWOT analysis, and assessing the department’s reputation (Stephens, 1, p.40). The major activities that will be done in this step include content analysis of media coverage, interviews of key players, and reviewing historical reports. An analysis of what is being covered in the media in relation to the department will provide objective information about the department’s work and its relationship with key stakeholders, including members of the public (Stephens, 1, p. 41). Interviews of Newark’s key leaders will help explore the issue in-depth and develop relevant action steps. Reviewing the department’s historical records will help understand how it has evolved in addressing related challenges.
Step 2: Goals and Objectives
In this second step of the strategic approach, the goals and objectives of communication to support the vision and mission of the department will be identified (Stephens, 1, p. 43).
* The reputation goal management of the plan is to change the department’s perception to a positive one within six months.
* The relationship management goal of the plan is to cultivate positive, meaningful, and positive relationships with members of the public for mutual benefits.
* The t...
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