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Essay Available:
Pages:
1 page/β‰ˆ275 words
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Style:
Other
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Date:
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Topic:

Research instrument. Business and Marketing Essay.

Essay Instructions:

Describe what primary data sets you plan to collect. Design research instruments that you would use to collect your data (e.g., questionnaire (required), focus group instructions, in-depth interview questions, content analysis plan, etc.). Attach the instruments. you should do research instruments based on research problems of Johnson & Johnson.
the research problems are:
1. Will cross-selling between J&J’s three sectors, consumer products, medical devices, and pharmaceuticals be effective in capturing more market share among heavy buyers?
2. What amount of market share will give J&J competitive advantage against its competitors?
3. Who would be the target audience potentially interested in cross-selling efforts?

Essay Sample Content Preview:
Research Instruments
Name
Institutional Affiliation
 
Research Instruments
The research is intended to collect primary data sets concerning the research problems of Johnson & Johnson. The data sets that will be attained will be used to analyze these problems for advancements. The research problems include:
1. Will cross-selling between J&J’s three sectors, consumer products, medical devices, and pharmaceuticals be effective in capturing more market share among heavy buyers?
2. What amount of market share will give J&J competitive advantage against its competitors?
3. Who would be the target audience potentially interested in cross-selling efforts?
Research Instruments
Questionnaire
Hello respondent,
Am called [Student’s Name], a student at [Institution]. I am currently carrying out a study that is aimed at identifying some problems at J&J Company. You have been invited to offer your knowledge through answering this questionnaire. 
Note: complete the questionnaire by circling the answer of your interest
Bio Data
Name ……………………………………. (Optional)
Gender: Female Male Others
Age: 15-22 23-28 29-35 36-43 44-55 above 55
Working Status
1. ...
Updated on
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