Common Ground 99 Brand Statement

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Common Ground 99 Brand Statement
Hip-hop is the epitome of the fashion industry. Inspired by musicians in the hip-hop industry, Common Ground 99 is a clothing label that opens up the space for a new generation of rappers and harnesses the ones who are afraid to show a softer side. At Common Ground 99, we mimic the style and aesthetic of hip-hop artists.
Daymond John said, “Hip-hop is not something that you listen to. It is something that you live.” The uniform of hip-hop culture has clothed people around the world. We work with musicians to create structural, dark clothing with a rebellious twist and a wardrobe of versatile garments appropriate for different occasions. Ranges from technical wear, a rain cloak that creates layers, reinforcing the idea of hiding an inner vulnerability under a tough exterior.
Insomniac, A$AP, Resist, and Trap Star are famous street trademarks on hip-hop clothes. Having arose from the streets,...