SSP100-003 BUZZ Chocolate Company’s Website Observation

Art and Design of Caffeine
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October 27, 2017
Introduction
Among all of the confectionaries that are being sold in the market, chocolates are perhaps, the most popular in terms of consumer perception and actual sales revenues. On one hand, I believe that this because of our taste buds which seems to be innately addicted with its exquisite taste and texture. On the other hand, this could also be due to the fact that chocolates have been an integral part of our culture ever since civilization began. In line with these two ideas presented the author believes that these days, companies are using a combination of the visual aspect of chocolates as well as language and captions in order to relate these delicacies into cultural traditions and other timely events. This strategic use of both media then, greatly emphasizes our need and want to eat these confectionaries. More particularly, he believes that chocolate companies advertise these confectionaries by using vivid and colorful photos, adding up to a appealing visual element which allows the viewer’s to feel as if they’re actually tasting it themselves. And by combining these visual elements with the “catchy” captions about the ongoing events and traditions, these advertisements allow the viewers to think that they actually have to buy chocolates, because it is not only a want, but more so a need. In order to provide a stunning example of this kind of case, I have chosen Hershey’s as my main point of discussion. In the latter sections, I would be looking at their website while analyzing how they showcase their products in relation to the two aspects that I have stated above.
The Power of Visual Depictions
By going to the company’s main website, any viewer would see that Hershey’s tries to showcase their products with high quality images of chocolates. The main site is very minimalistic in nature with texts occupying a very small space relative to the pictures and depictions of the products. Even the main menu, as presented below, has a very simple interface which uses simple icons and block letter in white font.
As for pictures, the images of chocolates occupy a very large estate and are depicted with vivid colors and texture that feels as if they are real and present. Upon a closer contemplation about the website, I noticed that the focal point is placed on the chocolates themselves because it is placed in contrast to a background that is simply filled with a single color as well as captions that are in block letters written in white. In other words, because of this simplicity of the surrounding canvass, the images of the chocolates become the most noticeable part of the pictures. Nevertheless, this visual depiction is not only limited towards the use of simple backgrounds and vivid pictures. Showcasing the packaging is sometimes done, but most of the times it was simply not shown to show the actual chocolates and increase its “temptational value”. The only instances where the packaging was exhibited was when they wanted to show its design, such as the Halloween Kisses.
I also noticed that the images are showcased in a way that relates to the timely events. In their webs...