Short Video Platforms’ Dominance despite the Covid-19 Pandemic: Mathematics & Economics Essay

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Short Video Platforms’ Dominance despite the Covid-19 Pandemic
The covid-19 pandemic brought about unprecedented challenges that touched on almost all sectors. Corporations were thrown into a frenzy on salvaging their fortunes and remaining sustainable even though they were sure that their market had been disrupted (Jufang 2). The problem extended to governments' functionality because the revenue streams would diminish, and stimulus programs were to be implemented to ensure the majority of the operating companies remained afloat. This consideration was important because these companies employed a bulk of the population and maintained communities' sanctity. Unemployment due to Covid-19 has brought about various disadvantages to the social, political, and economic structures that each government wishes to prevent. It is crucial to provide checks and balances to ensure it maintains an upward trajectory. However, technology companies were given a lifeline in this pandemic due to the effects of movement restriction and social distancing measures. Giant technology companies like Facebook and Amazon have continued to thrive as well as short videos creating and sharing companies that recorded a steady increase in regular users and revenues. Although their functionality and customers are the same, Tiktok emerged as the top short video because of its unique business model.
Reasons for Short Videos Platform Popularity
Movement and socializing restrictions recommended by the World Health Organization because of the pandemic changed the working and social structures familiar in all sectors. Most companies were shut down after they downsized, and revenues dropped. Eventually, people were forced to spend more time in their homes, either idle or working part-time from remote areas. Learning in schools was also affected as schools were forced to shut down, leaving students with no choice but to stay home. Short videos became platforms that people could record themselves enjoying popular content like videos and songs, thus contributing to their popularity and success (Jufang 1). The short video-sharing media have developed into entertainment giants embraced by people worldwide.
In the current generation, video creation and sharing are not just for YouTube teenagers and huge TV brands but also for any brand and anyone wishing to improve their sales or share any contentment. Short video platforms have made it easy for people to create, edit, and share content concerning their personal lives, business, trending news, and funny clips, thus gaining popularity. Short videos have created platforms that companies can rely on to market their products and services online, reaching most people (Jufang 2). Short videos rise with the 00s and 90s existing trends whose request for individualized expression keeps getting more robust with its hobbies and interests becoming more variegated. The short video platforms have also created employment opportunities by employing more tech companies to specialize in them. Facebook and Tiktok are among the most downloaded social platforms worldwide during the pandemic (Iqbal n.p).
219075000Social platforms download in 2020
TikTok's and Facebook ...