Jess Westerly At Kauflauf Gmbh Case Summary

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Case analysis-Jess Westerly at Kauflauf GmbH
Q.1.Westerly has not been successful in taking over as the assistant product owner in the organization. She faced difficulties in implementing her first sales strategy aimed at increasing sales as all field consultants opposed it leading to its failure. Her failure to use effective strategy in implementing the change, despite her strong and accurate research made her ineffective in establishing herself in the new position.
Q.2. Westerly’s attempts led to failure due to her use of a poor implementation strategy. Westerly choose to circulate a memo detailing the change to sales calls without involving the employee and their managers charged with implementing the said change. Consequently, most employees complained ...