Business Processes. Developing Competitive Advantage through Customer Service: A Morrisons Case Study (Essay Sample)
Step 1. After reading Part I (pages 1-82) of the Book: Operations Management For Dummies.
Step 2. Choose a case study from the link:
Step 3. Write a 3 page summary paper related to PROCESSES as it pertains to the company highlighted in the case study you chose. Double spaced and DO NOT include bibliography in page count( which must be on
its own page).
Step 4. Work cited correctly. DO NOT plagiarism. Thank you so much
Developing Competitive Advantage through Customer Service: A Morrisons Case Study
Morrisons was established 100 years ago. By the time of its inception, it was only a Bradford stall and a family business. Under the 55-year leadership of Sir Ken Morrison who later on retired in 2008, the company witnessed a steady growth. The company boasts of 450 stores, making it the fourth largest food retailer in the UK (businesscasestudies.co.uk). This paper seeks to explain its growth because of enhancing the processes it initially had into contemporary approaches to operations and excellence in customer service.
One of the virtues at Morrison is business differentiation by the promotion of its “fresh approach” together with its commitment to sustainability. The starting point of the company was to put in place the necessary processes that would, later on, see it at the helm of market leadership in the UK.
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