Effect of Culture and Business Climate on Willy Loman's Career

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Death of a Salesman
Question 1
In Death of a Salesman, Willy Loman was a salesman whose main form of sales was trust-based sales. While the author does not reveal exactly what Willy sold, it is quite clear that Willy believed that a good name, a good reputation, and likeability were instrumental to his success as a salesman (Crow 18-22). He further propagated these beliefs in his sons, Biff and Happy. Throughout the play, Willy travels across different cities to sell his company’s products. Unfortunately, it is not revealed what exactly Willy sells, but it is made clear that he is a salesman. Nonetheless, he sells the products to different clients and companies across the country. Willy loves what he does and goes to great lengths to work towards attaining success as a salesman. In doing so, Willy believes that he has established a good rapport with many of his clients, and that his likeability plays a core role in ensuring he continues to make sales. In this regard, Willy Loman extensively relies on a trust-based approach to sales. This is evidenced in the fact that he later on complains that many of the people with whom he had worked had left their positions, and that this has influenced his success as a salesman. As far as Willy is concerned, he had established a client list that allowed him to ensure his success even when he travels to other cities (Crow 21). However, as Willy’s true state of affairs unravels, it becomes clear that Willy is an unsuccessful salesman and one that hardly makes any sales from his approach in spite of his belief in it.
Question 2
The story of Willy Loman ...