The Discussion of Shark Tank

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Shark Tank
This essay will describe the second pitch by Lynnae and Aly in "Shark Tank" Season 5 Episode 1, where they seek $125,000 for Lynnae's Gourmet Pickles for 20% equity using the business model triangle (customer, value proposition, and resources & capabilities). Lynnae Schneller and Aly Cullinane are sisters-in-law and possess a 100-year-old secret recipe for sweet pickles. The two decided to invest in starting a business making sweet pickles using the recipe handed down by their great-grandmother ("Grandma Toots"). After deciding to call their brand Lynnae's Gourmet Pickles, the two businesswomen set about sharing their great-grandmother's sweet pickles recipe with the rest of the world. However, their limited means of production meant that they could not reach a more extensive customer base. Given the positive responses, they decided to apply for Shark Tank and hopefully find a willing investor in their specialty pickle product.
In their proposal, the customer was consumers of specialty foods (sweet pickles) and, by extension, large retail outlets with distribution networks to ensure that the pickled product reached a broader customer segment. I inferred this because the pair started the company in 2011 with rapid success. However, they found it challenging to keep up with the large number of orders coming in. Therefore, they wanted a partner who could issue them with the funds to improve their production capacity and fulfill the orders of large stores. The two stated that their sweet pickles were already selling in 26 states and over 200 locations as they were already retailing with the largest specialty food distributor in America. Consequently, their customers were specialty foods consumers and retail outlets w...