Sprout Coffee Content Pillars February Calendar

Student Name
Professor Name
Course
Date
February 2023 Content Calendar and Campaign Idea
1 National Freedom Day  2 Coffee trivia 3 National Wear Red Day 4 Sustainability spotlight  5 Latte art tutorial 6 Super bowl Monday 7 Meet the roaster 8 Coffee with the Expert 9 Social media giveaway contest 10 Latte of the month 11 Coffee talk 12 Lincoln's Birthday 13 National snack day 14 Launch of new coffee blend in stores 15 Sharing Behind the scenes 16 Artisanal spotlight 17 Community spotlight 18 Event in all stores about how to make the perfect Latte at home 19 National Pistachio Day 20 National love your pet day 21 Coffee and environment 22 Ash Wednesday/lent 23 Latte art content 2 Perfect latte event 25 Food Pairings
26 National Random Acts of Kindness Day  27National chili day 28 Meet the farmer
Campaign idea
Sprout Coffee will launch a social media campaign dubbed "Love Your Coffee, Love the World." Customers will be encouraged to post photographs and tales about how their love of coffee is linked to their love of the planet, underlining Sprout's sustainability and community involvement purpose. Sprout Coffee will donate $1 to a local environmental group for every post with the hashtag #LoveYourCoffeeLoveTheWorld. From February 1st through February 28th, the campaign will be active.
February 2023 content calendar
Week 1
Wednesday 1: National Freedom Day - Highlighting Sprout's commitment to ethical and sustainable sourcing practices.
Thursday 2: Coffee Trivia - Sharing interesting facts about coffee and its origins.
Friday 3: National Wear Red Day - Promoting heart health and Sprout's heart-healthy coffee options.
Saturday 4: Sustainability Spotlight - Featuring a sustainable coffee farm and how it relates to Sprout's sourcing practices.
Sunday 5: Latte Art Tutorial - Sharing tips on how to create latte art at home.
Week 2
Monday 6: Super Bowl Sunday - Sharing a game day coffee cocktail recipe.
Tuesday 7: Meet the Roaster - Introducing Sprout's expert roaster and its unique approach to coffee roasting.
Wednesday 8: Coffee with the Expert- Instagram Live sessions with a sustainability expert, discussing ways to reduce waste and promote eco-friendly practices in coffee production and consumption.
Thursday 9:...