Topic is: Anticipated Outcomes. Hershey the chocolate company.

Name:
Professor’s Name:
Course:
Date:
Hershey
Customer loyalty is closely associated with the quality of products made available to the customers (Business.com). First of all, quality can be looked at from two perspectives: what a product does to or for the clients and how well a product does what it has been made to do. So, for Hershey to be able to provoke loyalty from its customers and potential customers, it has to consider improving the quality of its chocolate. As already indicated, Hershey needs to make use of the best cocoa beans. Doing this not only endears the company to newer customers but also makes the ones who occasionally buy Hershey chocolate loyal. Embracing quality will indeed enhance customer loyalty and as indicated in the subsequent paragraph, Hershey does stand to benefit.
When customer loyalty increases, the company revenue also increases because customers will always consider Hershey’s products first. Customers attract others and by...