ENG106BA Research Assignment Paper About Advertisment

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Professor
ENG106BA
Date
Advertisement: Short essay
1.0 Introduction
Ads represent an essential part of a company. The ability of the firm to sell its products largely depends on the type of ad utilized to reach to its potential customers. Various ads differ based on the location and type of potential customers as well as their social status. The ad under review shows a brown man on a bracelet with one hand on the pocket shown as relaxed and composed.
1.1 Argument
The ad presents the necklaces of the company to the audience. The target audience of the ad are the men demonstrated by the individual in the ad. The product worn by the man in the ad communicates to the target audience since one can be able to buy it based on the attractiveness of the necklace on the man. The ad mostly aligns itself to the customers as it portrays a strong connection between the picture and the possible scenario if one purchases the product. The advertisement can attract the individual to the product as he wants to feel comfortable and relaxed as the man in the ad and thus, the need to buy one (Schembri 10). The basis of this advertisement is to the psychology of the individual and the possibility of likeness whenever one looks at an excellent product worn by another person. The ad argues that the person may like the product on the muscular man as he is in a relaxed and comfortable manner.
2.0 Reason for using the ad
2.1 Target Group
The firm has created this ad to sell its products since the target group is conversant to the print media. The advertisement is likely to reach the target audience quickly because they can often come across the picture in social media where most of the potential customers are located. The enterprise needed to communicate to the men who are mostly found on the internet and they can easily get the information on the product. (Kjeldsen 61).
2.2 Location of customers
The enterprise decided to select this ad based on the location of its potential customers and the social context they belong. Thus, the core reason for the use of the ad is to reach out to its consumers since they are the essential element in the purchase of the product and this increases customer loyalty to the firm’s products.
3.0 S...