Leadership Lessons from Bob Iger and Reed Hastings

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Leadership Lessons from Bob Iger and Reed Hastings
Introduction
Leadership is often tested under challenging circumstances where leaders' decisions can either make or break the organization. This analysis is based on two CEO's Bob Iger and Reed Hastings' leadership styles and their strategies for transforming their businesses.
1. Leadership of Bob Iger
Bob Iger was not the founder of Walt Disney, but he created a long-lasting impact on the organization through his leadership strategies. Bob Iger is one of those people that have changed the course of the Disney Company. During his 15 years, his Company acquires many platforms, including Pixel, Marvel, and Lucas Film. He was able to add new dimensions to the company and Television industry which is believed to attain maturity phase (Snyman & Gilliard 1). The television industry was witnessing the phase of animation during 1990 when Bob Iger took over the Company. He introduced new animations and creativity to the existing cartoons.
1 Focus on Adaptation.
Disney company adapted its business model with the changing times and started its streaming business under streaming plus. Under Bob Iger's leadership, the Company developed business lines that were more suitable for changing consumer demand. The entertainment industry's digitalization has created the demand for online streaming services, which have various options. Disney offers four different streaming services simultaneously with unlimited download options (Chen et al.). Disney has created a bunch of subsidiaries under its umbrella for streaming services. From Marvel Studios to 20th-century fox, the content is unlimited. Disney's unique content is only for its streaming services, unlike other platforms like Netflix and Hulu cast.
2 Drive for Innovation.
Disney's platform has always been famous for its unique animated movies that the Company made for children. In recent years, however, Disney has produced movies on various topics and for different audiences. Disney has been experimenting with sci-fi and has used star power to dominate the big screen (Acuna). Disney has also remake some of its previous animated movies and has generated soaring revenue from this strategy. The remake of Lion King is an example of Disney remakes. It brings another generation of audiences to the cinema by revitalizing the blockbuster of its time using new technology.
1.3 Strategic Moves.
Bob Iger took many strategic decisions in the right direction; the modernization of Disney's theme parks was among them. One of the primary sources of company revenue is its theme parks which contribute to around 30% of its value. Disney has leveraged technology to generate higher per capita revenue from each of its parks. To maximize the consumer experience, Disney uses a mobile app that visitors can use to order food and beverages (Forbes). The Company's largest market share comes from its movies that Disney has used efficiently to gain market share. The Company took the strategy of acquiring 20th century Fox to increase its market share and has been able to capture around 38% of the U.S movie market share (Whitten). The acquisition of close competitors is one of the strategies effectively used by th...