Introduction to Textual Analysis

Introduction to Textual Analysis
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Introduction to Textual Analysis
Communication can be presented in different forms using text which can then be analyzed systematically to provide aspects such as sentiments, readability, or tonality. Textual analysis involves the examination of different texts to determine or better understand the meanings of messages. As a form of art, textual analysis is qualitative in nature and varies based on the researcher's intentions (Loughran & Mcdonald, 2016). Consequently, textual analysis can be implemented in several subject areas, such as accounting, to identify patterns and attributes that can assert the meanings of intended or unintended messages.
Research in finance and accounting uses textual analysis to evaluate information emanating from news articles, financial statements, or corporate reports to develop classifications or statistical analyses on word usage (Loughran & Mcdonald, 2011). During the classification process, words are defined based on their intended sentiments, which vary from pos...