The Relationship between Media, Sport and Entertainment Industries

THE RELATIONSHIP BETWEEN MEDIA, SPORT AND ENTERTAINMENT INDUSTRIES
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Date The Relationship between Media, Sport and Entertainment Industries
In contemporary society, media, sports, and entertainment seek inseparable relationships where both exercise continuous effect. Media generate profits over sports, whereas sports and their subjects can be conveyed through media, which shows a critical relationship. On the other hand, entertainments industries also attain profits through live streaming and showcasing sporting events. It is conspicuous that the sports, media, and entertainment industries are developing and expanding through the above articulated symbiotic relationship. Media is defined as the communication outlets through individuals and companies that disseminate music, sports, promotional messages, news, and movies. The worldwide sporting industry is valued at about $ 620 billion. Broadcasting is the most common media practice witnessed in media companies and sporting events. It denotes audio or video information dissemination to a potential audience through an electronic communications medium. Conversely, the entertainment industry incorporates the fields of fine art, dance, music, literary publishing, television, radio, opera, theatre, and film. Similarly, media can denote TV, Radio, newsprint, publications, and the internet, conveying sports data, sights of sports proceedings, and other linked data.
Australia is a sports-obsessed country at the cutting age of high-performance aspects and commercial exploitation of sports assets. In February 2021, Super Netball, Australia's professional netball confederation, announced a five-year business deal with Foxtel Group (Carter, 2022). Interestingly, the business deal required Fox Sports to develop a new netball magazine to express fan engagement. Similarly, in May 2021, ViacomCBS announced an AUD200 million business broadcasting deal to stream famous A-confederation women's football on Paramount+. It was launched in August 2021.
Furthermore, Foxtel Group signed a business deal worth AUD45 million to show National Basketball confederation (NBL) games. The deal was considered the most expensive deal in NBL game history. The paper critically explores the relationship between Australia's sports, media, and entertainment industries with close relation to the above analysis. Concerning Kumar (2018), nothing integrates individuals like sports. During Weekends especially Saturdays and Sundays, numerous family members converge at the NFL alter that any religious building. Notably, the noted appeal cleaves all demographic and ideological lines. It makes sports the most unifying mass ritual of contemporary society, with many individuals focused on all sporting events (Beck and Bosshart, 2013). Critically, live quality-impervious to DVR, inducing ancient spiritual rites make sports very influential and lucrative. The media display around them continues to thrive from hot cake journalism set-ups to the move stealthily infiltration of marketing social media luminaries' patterns.
Dashper and Fletcher (2013) agree that contemporary sporting events embrace spectators from all ages and backgrounds pursuing more than their share of action ...