Cultural Globalization: Imperialism, McDonaldization, and Hybridization

Cultural Globalization: Imperialism, McDonaldization, Hybridization
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Cultural Globalization: Imperialism, McDonaldization, Hybridization
Western academics first established the idea of cultural globalization in the late 1980s and later disseminated it widely in the late 1990s and 2000s (Steger and James, 2019 n.p). Some research shows that the idea of cultural globalization was a reaction to the claims made by cultural Imperialism of critics in the 1970s and 1980s. Cultural globalization, therefore, refers to the diffusion of ideas, values, commodities, and meaning expressed worldwide through the daily experience of life (Steger and James, 2019 n.p). Cultural globalization is based on the socialization of different cultures that have been brought together through technical aspects of the internet, international travel, trade, intermarriages, electronic commerce, wireless communication, etc. globalization of culture leads to the exchange of different cultural traditions amongst different countries.
Cultural Globalisation
Effects of cultural globalization impact so many ideas of economic, social, and political advancements. According to Tomlinson (2003), the impact of globalization in the cultural context has been viewed in a pessimistic light (Tomlinson, 2003). Globalization has the power to distribute and promote its cultural items in every corner. Globalization has distributed culture as a treasure, cultural power, and institutional modernity (Tomlinson, 2003). The exchange of ideas is transmitted from one culture to another. Sharing scientific discoveries, innovative ideas, infrastructure, etc., cultures adopt these norms, values, and practices from one another, creating good relations among countries. The positive effects of cultural globalization include International scale operations within organizations, businesses, and countries. Access to new education systems, entertainment, understanding foreign values and norms, lifestyle, language, artifacts, etc., has three main features of cultural globalization: Imperialism, Mcdonaldization, and hybridization.
Imperialism
Imperialism refers to the practices where social groups maintain unequal relationships between different cultures and social entities. According to (Tomlinson, 1991), Imperialism of a generic concept that needs to be assembled out of its discourse (Tomlinson, 1991). Historically, cultural imperialism practices have been associated with the rise and spread of the Roman Empire, indicating some examples of cultural Imperialism in the history of western civilization. During the Pax roman period, Romans secured a forum for peace amongst previously war-torn territories, technological growth, a well-established legal system, and advanced infrastructure. However, peace was made due to the culturally diverse populations that Rome had conquered.
Colonization was initiated through military intervention, and they achieved it all through Imperialism, which became one of the main reasons for colonization. Due to the superiority of culture, colonizers used education, law, and military force to determine the ...