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Leadership Analysis: Jeff Bezos (Essay Sample)


• Question :Choose one of the following current Global inspirational and/or business leaders: The leader should be a figure whose leadership approach has been discussed in writing in a public available form.
• Steps to completing assignment:
Use this Assignment check sheet to make a draft essay plan
Structure and content
• The introduction describes what you are going to discuss – who (which leader), why you have chosen this person, what leadership style they embody, which challenges they face
• Provide an overview of the leader’s background
• Identify and explain their leadership style , drawing on at least one leadership theory from the academic literature, and provide evidence why you would say they are this kind of leader
• Describe two challenges they have faced as a leader and how they have managed these challenges
• Offer suggestions to improve their leadership
• State what you have learned about leadership from studying this leader
• The conclusion should summarise the key points/findings of the paper
Writing & Critical Thinking
• Paragraphs should be no longer than 4 to 6 sentences
• Seek to link the flow of discussion from one paragraph to the next
• Provide clearer definitions and explanations of core concepts used – for example ensure you describe the leadership style before applying it
• Assertions must be supported by references
Referencing & Inquiry/Research
At least 10 references including 8 academic references(no older than 2010)


Leadership Analysis: Jeff Bezos
By (Name)
Leadership Analysis: Jeff Bezos
This essay analyzes the leadership style of Jeff Bezos. It demonstrates how Bezos uses a combination of transformational and transactional leadership. Bezos has been chosen for this analysis because of his success as the leader of an e-commerce platform. The biggest challenge Bezos faces is his transactional traits that make the working environment unfavorable for some workers. Suggestions are given on how Bezos can become a better leader.
According to (2019), Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico in the U.S. He is the founder and CEO of Inc. Amazon is an e-commerce platform for books and a variety of products. Under his leadership, has grown to become one of the largest online retailers on the web. Amazon is considered a customer-centric company and Bezos is credited for setting standards on customer service.
Bezos combines the aspects of both transformational and transactional leadership style. Transformational leadership entails empowering followers to develop their skills and improve their performance (Shah and Nisar, 2011; Cavazotte, Moreno and Bernardo, 2013). Transformational leaders raise followers to higher levels of morality and expectations. It is about elevating others to higher levels of greatness and that what Bezos exhibits in Amazon. According to Coleman (2018), transformational leaders do not emphasize position, title or the salary they earn. Instead, humility, vision, and passion guide their daily activities.
Transactional leadership entails the use of disciplinary power of rewards and punishments to influence the performance of the staff members (Rodrigues and Ferreira, 2015). Elshout, Scherp and van der Feltz-Cornelis (2013) further indicate that transactional leaders micromanage their employees and expect them to meet the strict standards set up in the organization. Bezos exhibits transactional leadership by using authoritarian compliance to force the employees to work towards the established goals.
Bezos is task-oriented and ensures that his employees work towards meeting the expectations of the clients. A transactional leader sets the criteria for the functioning of the staff members according to their previously determined requirements (Moynihan, Pandey and Wright, 2011). This can be demonstrated with the performance reviews that are common in Amazon as Bezos evaluates the performance of the workers.
One of the challenges Bezos has faced as a result of using the transactional leadership approach is criticism from the media and the public. According to Sainato (2018), Amazon has come under criticism for mistreating employees in the warehouses by having difficult working conditions for them. All employees wish to work for a company that values them. Poor working conditions reduce the morale of workers (Dobre, 2013). Some of the employees at the corporate levels have expressed the lack of flexibility in the workplace. They are expected to work for long hours and over the weekends and holidays. It happens that employees are required to abandon a working project to start working on a new one. Due to the transactional approach, workers do not have the freedom to raise the issues affecting them.
Another challenge due to the use of transactional leadership style is the increase in employee turnover in Amazon. The company has been considered as one of the companies with the highest employee turnover. Various ex-employees have expressed their d

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