Sign In
Not register? Register Now!
Essay Available:
Pages:
9 pages/β‰ˆ2475 words
Sources:
Check Instructions
Style:
Harvard
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 40.1
Topic:

Understanding Crisis Management

Essay Instructions:

Seminar sessions for the unit will involve students creating various media relations materials, as
well as engaging in an online crisis management exercise/simulation and reacting to a series of
media relations inputs in a 2-3 hour crisis management scenario. Each student’s individual
portfolio should include:
A 3,000 word (+/-10 %) reflective report in the form of a debriefing document for senior
managers at the organisation featured in the crisis exercise that addresses:
a. What was learned from the exercise? What went well/what went badly? What would you
do differently as a result in future?
b. What plans, templates, theories for crisis management do you recommend the
organisation adopts as a result?
c. What constitutes best practice in modern media relations? Use contemporary examples to
illustrate your answer
Crisis exercise: EMAIL SUMMARY OF TELEPHONE CALL FROM SAINSBURY’S CEO, GAVIN HASTINGS.
When I arrived at the office at 0800 today, my in-house lawyer, John Chambers, asked for an urgent meeting.
John shared with me an email from an in-house whistleblower, which claimed that as a result of systematic and deliberate manipulation of revenue figures by a combination of senior managers and finance staff, Sainsbury’s had overstated its profits (EBITDA) for the last 12 months by over £200m.
I have a statutory obligation to make an announcement to the markets as soon as is reasonable – via the RNS of London Stock Exchange – and would like Edelman to prepare the following in the next hour:
1. Proposed text for the RNS statement – with a headline and first 3 paragraphs at least
2. Your advice on the media relations approach for handling the incident
Dear Writer,
We had a crisis exercise mentioned above during the class, the assessment is reflecting this exercise. I didn't participate in the exercise, so you can make up anything you want, just pretend you have participated and reflect it. I have a screenshot of the best plan of this crisis which the professor give us, you can also reference on it. Please message me if you have any questions. Thank you.

Essay Sample Content Preview:

CRISIS MANAGEMENT
By
Course
Professor
University
Date
CRISIS MANAGEMENT
Introduction
A crisis in an organization is viewed as a representation of business interruption that requires comprehensive coverage of mass media communication. In order to ensure the well-being of an organization or firm, the administration of the crisis must be set up. The Public Relations department is regarded as the main lead response team towards crisis management. Crisis has various consequences in the organization. The role of the PR and how they handle crisis management is important in maintaining the reputation of the organization. Also, competence in communication reflects the manner in which the PR management handles the crisis and the engagement with the media about crisis management. The PR role in managing the crisis should be clearly elaborated as it should try and maintain a good reputation of the organization.
Lessons Learned
Consolidating effective Public relations strategies is important in redeeming an organizations’ public reputation when faced with a crisis. One of the ways in which PR may protect the organizations’ reputation is by effective communication. The PR management should incorporate and practice the 5 C’s of communication: concern, clarity, confidence, competence, and control. In Sainsbury’s case the PR applied clarity, while responding to the allegations of the crisis that had happened. They were also confident concerning the plans they had in managing the crisis. PR practitioners should be concerned about the crisis that the company is facing. The stakeholders' state and the broad fraternity associated with the organization should also be their primary concern. The PR managers ensured that a high degree of clarity was subsumed to ensure effective communication when addressing the crisis. In addition, all misunderstandings regarding the crisis should be eliminated to attain confidence when communicating about the crisis (Straubhaar, Larose and Davenport, 2018). The PR officers should ensure that they are the sole-generator of the information regarding the crisis. The PR in Sainsbury’s case were the sole-generator of the information of what really happened, the whistleblower claim of £200m loss. They also issued their plan of dealing with the crisis and trying to understand the cause of the crisis. Also, the PR management should be competent too in order to retain the stakeholders’ and other organizations’ members confidence.
Additionally, for effective crisis management, the organization must find the most effective ways to communicate with the media. The PR should put in place communication directors who will communicate effectively with the media fraternity. The PR response team in Sainsbury took important measures to account regarding effective communication with the media, such as: establishing media headquarters, coming up with a crisis communication plan, appointing a spokesperson to convey crisis information, developing clear media rules, and avoiding any form of speculation regarding the crisis information. This also enabled them to have a wide media coverage.
The PR officers should also act quickly and decisively to address the crisis cle...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These Harvard Essay Samples: