54002 Communicating Difference. Critical Analysis.

Subject name：Communicating Difference
Assessment 1
The attachment includes the requirements of the essay, sample essay, subject outline( The academic readings for the Week1-6 can be found here).
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54002 Communicating Difference | Autumn 2020 Assessment 1 Prompt
54002 Communicating Difference | Autumn 2020
Assessment Task 1: Critical Analysis
Length
1500 words
Due
11.55pm Sunday, April 24th
Task SummaryThe task is to write a critical essay analysing one media item, and drawing on three scholarly readingsfrom the subject, in order to demonstrate an understanding of core concepts in CommunicatingDifference and to develop skills in academic reading and writing.Task InstructionsFirst, choose one Australian media item published in 2020. Eligible media items include films,television episodes, popular songs, and newsmedia items, among others. Please consult with yourtutor if unsure about the case study.Second, choose three scholarly readings from Weeks 1-6 in the Communicating Difference SubjectOutline, and this must include at least one reading from Week 3 Indigenous Australian Identities.Scholarly readings can be drawn from both Required and Recommended Readings.Finally, critically discuss the ways that social identities and differences contribute to the socialmeanings of your chosen media item, drawing on the three chosen scholarly readings. For thisdiscussion to be ‘critical’, you need to demonstrate an understanding of the key arguments in eachreading, and to identify importance points of similarity and/or difference between the readings. Youare welcome to disagree with or criticise the scholarly readings, provided that your own argumentsare carefully supported by evidence.Assessment Criteria WeightCritical understanding of scholarly ideas and concepts around social difference 25%Essay structure, organisation of argument and effective use of examples tosupport argumentation20%Demonstrated understanding of Indigenous identities in Australia 25%Clarity and accuracy of written expression 20%Accuracy and consistency of UTS Harvard referencing 10%54002 Communicating Difference | Autumn 2020 Assessment 1 PromptAssessment 1 Troubleshooting Guide
Selection of examplesFirstly, please make sure your example was published or released in 2020 (it cannot be from 2019).If the media item is a television program, please choose one episode (if context is needed in relationto other episodes, please provide this context succinctly). If the media item is a feature film, it usuallyworks best to select 1-2 scenes to focus on: describing a whole film in detail is too difficult for a 1500word essay. Also feel free to engage with music videos if you can make links to the readings inCommunicating Difference. Finally, a newspaper columnist could also be an object of study, if thesame author has written many similar articles on the same theme (e.g. Andrew Bolt).Meeting the Assessment Criteria
Critical understanding of scholarly ideas and concepts around social difference (25%)‘Critical understanding’ refers to your understanding of the arguments made in the scholarly readings(from weeks 1-6). This requires demonstrating that you’ve read closely and carefully, and explainingthe content of the readings you’ve chosen. Do not simply summarise the topic or title of the readingsyou have cited. Consider these examples:‘Newsmedia is an important part of contemporary society (Hall 1997)’‘Asylum seekers are Others in Australian society (Hall 1997)’From these two sentences, your tutor still won’t know whether you’ve read or understood StuartHall’s ‘Spectacle of the Other’. However, you could write that:‘Australian newsmedia presents asylum seekers as “Others” in relation to an imagined nationalidentity, frequently invoking an opposition between Us (peaceful, familiar, law-abiding) andThem (violent, unfamiliar, law-breaking), a distinction made by Stuart Hall in his discussion ofnationalism and identity-making in Britain (Hall 1997, p. 229)’This way of using Stuart Hall shows that you’ve understood how an argument he has made can beadapted to your case study. You could also add more detail: is your example the same kind of examplethat Stuart Hall uses, or are there important differences?Critical understanding also means reading the whole article and understanding how the argumentprogresses. For example, Aileen Moreton-Robinson references the song ‘I Still Call Australia Home’in the Week 3 reading, but her article is not a celebration of this song (and it not a celebration ofQantas airlines, which use the song). Why does the begin with this song, then? You will need to readthe whole article to show that you’ve understood this argument. In fact, this quote is used to createa contrast between the ways that Indigenous and non-Indigenous Australians talk about andexperience ‘home’. Make sure to read the whole article and do not rely on the title of the article, orits opening paragraph, to summarise the whole argument. 54002 Communicating Difference | Autumn 2020 Assessment 1 PromptEssay structure, organisation of argument and effective use of examples to supportargumentation (20%)Firstly, Argumentation means using readings and examples to develop a ‘claim’ or ‘thesis’ that issustained across the whole essay. For example, the claim could be that:“The Australian television drama Cleverman offers important criticisms of white Australianattitudes toward Indigenous Australians, but in Season 1, was still addressed toward whiteAustralian audiences and therefore missed opportunities to engage with the diversity of issuesfacing Indigenous communities.”To support this argument, you might pick two scenes from Cleverman, one that offers ‘criticisms ofwhite Australian attitudes’ and another that suggests something about the imagined viewership(‘white Australian audiences’). You would then need to select readings that could support aspects ofthis argument. So, Stuart Hall might be useful for analysing images and Aileen Moreton-Robinsonmight be useful for talking about Indigenous Australian identities.Secondly, your essay needs a structure. Plan your structure before you begin writing. You mightconsider a few different approaches. The is the most simple, with approximate word counts:➢ Introduction (100 words)➢ Description of case study (200)➢ Approach to case study using Reading 1 (250)➢ Approach to case study using Reading 2 (250)➢ Approach to case study using Reading 3 (250)➢ Critical comparison of three arguments (350)➢ Conclusion (100)This structure will help you meet the basic criteria for the essay. However, you might want to maketwo arguments, one that begins with a close reading of your example, and one that analyses yourexample in its wider context. This approach works well if you want to analyse a piece of media anddiscuss responses to the piece of media. Here’s a second structure to help with this:➢ Introduction (100 words)➢ Description of case study (200)➢ Argument 1 using Reading 1 and Reading 2 (350)➢ Additional contextual information about case study – e.g. a controversy, links to anotherrelated example (200)➢ Argument 2 using Reading 3, based on additional contextual information (350)➢ Comparison of two arguments (200 words)➢ Conclusion (100)Demonstrated understanding of Indigenous identities in Australia (25%)Firstly, remember that in the task instructions, you are required to engage with at least one readingfrom Week 3, either in the Recommended or Required Readings.Secondly, you do not need to choose a case study that is explicitly about Indigenous Australianidentities, but you do need to demonstrate an understanding that Indigenous perspectives are crucial 54002 Communicating Difference | Autumn 2020 Assessment 1 Promptfor analysing social differences and identities in Australia. Remember that Indigenous scholars do notalways write about Indigenous communities – sometimes they also bring new kinds of criticalknowledge to bear on other issues, such as xenophobia, multiculturalism, ‘Othering’, feminism, andso on. For example, if you’re interested in representations of ‘unemployed youth’ in Australia,consider the different ways that unemployment in remote Indigenous communities is representedin newsmedia, compared with representations of non-Indigenous people in other areas. Is the samelanguage or the same kinds of images used? Who is given an opportunity to speak ‘about’ or ‘from’these communities? Or, you could do what Moreton-Robinson and Fiona Nicolls do in ‘We shall fightthem on the beaches’, and consider an example where Indigenous identities are overlookedaltogether in political contestations over urban space – say, in the Cronulla Riots.Clarity and accuracy of written expression (20%)This is a requirement across all three Tasks in Communicating Difference. UTS HELPShttps://www.uts.edu.au/current-students/support/helps/writing-support is the best place to find supportfor your writing: they have drop-In sessions, one-on-one support, group writing sessions, dailyworkshops, and free courses in the holidays. They also provide online resources on academic writing:https://www.uts.edu.au/current-students/support/helps/self-help-resources/academic-writingAccuracy and consistency of UTS Harvard referencing (10%)The UTS Harvard Referencing Guide is here:https://www.lib.uts.edu.au/help/referencing/harvard-uts-referencing-guide
In-text ReferencingAlways add page numbers when providing direct quotes! Here’s a quick summary of how your in-textreferences should look according to Harvard UTS referencing for books, book chapters, journalarticles and newsmedia articles:(McGrath & Viney 1997) or McGrath & Viney (1997)In a sentence…‘the film was ... full of racist caricatures’ (McGrath & Viney 1997, p. 137)McGrath and Viney (1997, p. 37) criticised racism in the film, citing a number of ‘caricatures’ ...If you have more than two authors – e.g. Alysen, Fattah and Smith – then write:(Alysen et al. 2003) or Alysen et al. (2003)In a sentence:Alysen, Fattah and Smith argue that newsmedia representations of unemployment are affectedby negative stereotypes around location and ethnicity (Alysen et al. 2003).Referencing a television program:(Bluey 2020) or Bluey (2020)54002 Communicating Difference | Autumn 2020 Assessment 1 PromptList of works cited (at the end of your essay)
Books (for book titles, only capitalise the first word and any proper nouns)Moreton-Robinson, A. 2015, The white possessive: Property, power, and Indigenoussovereignty, University of Minnesota Press, Minnesota.Book chapters:Moreton-Robinson, A. 2015, 'I still call Australia home: Indigenous belonging and place in apostcolonizing society', The white possessive: Property, power, and Indigenous sovereignty,University of Minnesota Press, Minnesota, pp. 23-40.Journal articles:Westbrook, L. & Schilt, K. 2014, 'Doing gender, determining gender: Transgender people,gender panics, and the maintenance of the sex/gender/sexuality system', Gender & Society,vol. 28, no. 1, pp. 32-57.Newsmedia articles:Reich, H. 2020. ‘Refugee and Indigenous Australian experiences drawn together in exhibitionby artist Vernon Ah Kee’, ABC Arts, 22 February, viewed on 22 February 2020, <https://www.abc.net.au/news/2020-02-22/indigenous-australian-artist-vernon-ah-kee-theisland-exhibition/11985958>Television programs and films (‘motion pictures’):Bluey 2020, television program, ABC iview.Top End Wedding 2019, motion picture, Universal Pictures, Australia.