Strategic Management: Intel Organization

MGT6047 Strategic Management Assessment
Assessment Task: Strategic Management Report
Maximum Word Length: 3500
The word count is for the main body of the text and excludes the reference list. The
word count includes text in Figures and Tables. If you exceed the word length you will
be penalised. For details see Management School Handbooks. No appendices are
permitted for this assignment.
Type: Individual
Submission Instructions:
Electronic submission only through Blackboard
You are now allowed to utilise the Turnitin Check before the assignment deadline
which can be accessed via the information room. This allows you to generate an
originality report and use this to improve your referencing and citation skills.
Please note: Turnitin Check is NOT the final submission - you still need to
submit your work to the Assignment Link on the module Blackboard site,
otherwise it will be marked as Not Submitted.
You should note that the time of submission is taken from once the document has
been successfully uploaded and confirmed - this may take more than five minutes
during busy periods. Late penalties will be applied to any work submitted from
12.01pm on Thursday 27th May 2021 onwards. Details of how to calculate a late
penalty can be found in the PG Handbook. It is the student's responsibility to ensure
the document/file has uploaded successfully.
When submitting you must:
1. Include a completed cover sheet (available from Blackboard)
2. Use 'Student Number, MGTXXX-1' (e.g. 190011001) as the document's file
name and also as the Assignment Title in Turnitin.
Requirements: Strategic Management Report
You are required to submit a strategic management report focussing on ONE of six
given organisations. These organisations are: (1) The British Broadcasting
Corporation (BBC); (2) Danone SA; (3) ExxonMobil; (4) Intel Corporation; (5) Marks &
Spencer Group Plc; and (6) Renault Group. Each organisation is facing strategic
issues. Strategic issues are those that impact upon the competitive advantage,
success and/or long term survival of the organisation. Information on these
organisations, and the strategic issues they each face can be found in the
‘Assessment’ area on Blackboard.
For your selected organisation, you are first to perform a strategic analysis to examine
in-depth the nature of the strategic issues they face. You should then propose TWO
strategic options for addressing the organisation’s strategic issues. You should
critically evaluate the pros and cons of these different strategic options before
choosing ONE option that you think is most appropriate for addressing the
organisation’s strategic issues. Finally, you will explain how the organisation should
implement the chosen strategic option, reflecting upon any potential barriers and
challenges and how these might be overcome. Your report should draw upon relevant
strategic management concepts, theories and frameworks, and be supported with
evidence. You should use a combination of academic literature and (credible)
practitioner sources to support your work.
You should NOT collect primary data for this assignment. The material provided
in the ‘Assessment Guidance’ area on MOLE should be supplemented with your own
research from secondary sources. Your report should be structured as follows:
Section A: Strategic analysis (1500 +/- words)
In this section, you should identify your chosen organisation and analyse the strategic
issues it currently faces. In your analysis, you should make appropriate use of strategic
management concepts, theories and frameworks (e.g. you might utilise the PESTEL
or Porter’s five forces frameworks, the VRIO framework, the Mitchell et al (1997)
framework for stakeholder mapping and salience, you might draw upon Porter’s
generic strategies, or with reference to corporate and global strategy frameworks etc.).
Section B: Strategic option (1000 +/- words)
In this section, you will propose and evaluate TWO different strategic options
(alternatives) for the organisation to address the strategic issues it faces. These
options should be identified clearly. They should be discrete/non overlapping. You
should evaluate the pros and cons of the different options before making a strategic
choice about which option you think is most appropriate for addressing the strategic
issues faced by the organisation. The justification for your choice should be clear and
fully supported by your critical evaluation.
Section C: Strategy implementation (1000 +/- words)
In this section, you should discuss how your selected organisation should implement
the chosen strategic option. Identify: key activities to be undertaken, timelines for work,
resources needed, and how progress will be monitored and controlled. Reflect on any
possible barriers and challenges to implementation. For example, there may be
stakeholder issues, a culture that is not conducive to change, or limitations in existing
resources and capabilities. As far as practicable, your recommendations for
implementation should be tangible, realistic and specific.
You are NOT expected to use all strategic management theories, concepts and
frameworks introduced in the module, only those relevant to your chosen organisation,
its specific situation, and the strategic issues it faces. You can draw upon theory and
concepts from other modules if relevant and correctly referenced. However, the lens
through which you examine your organisation and its issues should be one of strategic
management.
Referencing: You must reference your work correctly using the Harvard system.
Failure to do so will result in the deduction of marks and possible proceedings under
the University's Regulations as to the Use of Unfair Means. Support with referencing
and use of the Harvard system is available via the University library:
https://librarydevelopment(dot)group(dot)shef(dot)ac(dot)uk/referencing/harvard.html
Independence of working: You are reminded of the University's Regulations on the
Use of Unfair Means and academic integrity which are outlined in the School's
Handbooks. If there is a suspicion that your work is not your own and that you have
used unfair means or there is suspicion of a breach of academic integrity in writing this
assessment then you may be referred to our unfair means officers to consider your
work. Therefore, you are advised to ensure that you undertake the relevant guidance
on the module site or programme level sites that you have access too. If you cannot
access these, please contact the Student Experience Office.
Other Submission Details:
• Use the standard Management School cover sheet
• Include the word count on the cover sheet
• Present with 2.5cm margins all round
• Use Times New Roman or Arial, 11 or 12 point for the main body text
• Use 1.5 line spacing
• Have all pages numbered except the first
• Be properly spell checked
• Be made attractive with suitable use of headings, paragraphs and sections
• The use of figures and tables to support discussions is encouraged, but
such figures and tables should be appropriately captioned and referenced
in the text. Text in figures and tables that are in the main body of the
assignment is included in the word count – do not use these as a way to
try and circumvent word count restrictions.
• Be properly referenced to the Management School version of Harvard
referencing
• Use of appendices is not permitted.
Resit: The resit for this module will follow the same format but students MUST
examine a different organisation to that which was the focus of their first submission.