Marketing strategy and the impact of the changing environment we work.

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The concept of marketing relates to the idea of guidance or path for communication and exchange of products that assist customers, benefactors, and society to prosper (Groucutt & Hopkins, 2015, p. 3). And with the booming of different marketing strategies in the society leads to the different systems that aid its diversity. This pertains to the various Marketing Information Systems (MIS) that gave birth and assisted managers to success.
In establishing a marketing information system, an organization should consider its marketing manager's needs and economic feasibility. To provide a successful result, the organization should create an internal committee that handles all activities and collaboration between the stakeholders and every department (Novikova, 2015, p.141). On the other hand, a marketing information system dramatically helps people in collecting informations and decision-making. Managers are reliable to this system since the information is reliable because it all came from the bank ...