Influence and Social Power (ISP)

INFLUENCE AND SOCIAL POWER
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Influence and Social Power
Influence and Social power rely heavily on the principles of persuasion. Cialdini's six weapons of influence are principles of persuasion that analyze human behavior on how individuals are persuaded (Chen et al., 2018, 582). Cialdini puts it that individuals have various key factors in their decision-making, and it does not necessarily have to be based on one's thinking. The various principles set out by Cialdini that determine human behavior and responses include reciprocity, scarcity, authority, consistency, liking, and consensus. An analysis of the various aspects that determine human behavior by Cialdini indicates factors that determine decision-making among individuals.
Based on Cialdini, the principle of reciprocity is based on the assertion that individuals tend to give back what they have received. An example of the principle would be when one is invited to an event, and then they will be obligated to invite their friend to the event of their own. Based on the principle of reciprocity, one should ensure that they gift individuals with personalized gifts as individuals will tend to reward extremely better when it comes to their turn(Alant, 2020). This thus makes it a two-way where one gives after receiving.
The principle of scarcity by Cialdini is based on the assertion that individuals will always be interested in aspects that they can get less. A scarce item is good (Fenko, 2017). A significant example would be reducing the trips to a specific town from two trips to one. Automatically despite no changes in aspects such as vehicles, the levels of passengers will tend to increase. In the principle of scarcity, individuals have to be pointed to the uniqueness of the product that one is offering.
As laid down by Cialdini, the principle of Authority is based on the idea that people will follow credible experts. A significant example would be when a doctor gives patient recommendations. Then the patient will automatically follow the recommendations as they believe that the doctors have the expertise and knowledge of the field. This thus highlights that one should ensure that they show others the skills and knowledge that one poses for individuals to understand one's brilliance.
The consistency principle indicates that individuals tend to stand by what they have previously said or done. An example would be people willingly taking in a fundraiser could not attract a huge number of individuals. However, a significant number of people committed themselves to take part in the fundraiser, then a significant chunk of individuals would be involved. To influence individuals with the consistency theory, one would capitalize on public commitments and write them down to act as a reference.
Liking principle by Cialdini implies that individuals will at most times agree to what they like. Some of the aspects that make individuals like someone include people similar to them, people who pay them compliments, and those who cooperate to attain their goals. Individuals will tend to listen to people they like and give them their attention. To harness the principle...