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18 pages/β‰ˆ4950 words
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Harvard
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Business & Marketing
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English (U.S.)
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Topic:

Establishing Strategies into South African Retail Industry

Essay Instructions:

Keeping the same topic and up to 1500 words of your BRT report for your IBP report. In order to have enough issues to discuss to get to the level of 5000 words, it is highly recommended to use additional analysis techniques. It is up to you to choose an extra analysis technique but this choice should be justifiable. For example, if you already used Five Forces for industry analysis in a country, you might select ONE of these three choices:
1. In addition to the technique you used in your BRT (for example Five Forces), you may employ another external analysis technique such as PESTEL or Diamond Model;
2. In addition to the technique you used in your BRT (for example Five Forces), you may use an internal analysis technique such as McKinsey’s 7S framework or Porter’s Value Chain analysis.
3. Instead of the technique you used in your BRT (for example Five Forces), you may use TWO or three new analysis techniques. These two or three new analysis techniques should be relevant to your topic. They can be one strategy-related technique (such as ‘Modes of Internationalisation’, or International Promotional Mix, or International Growth Strategies, or Attractors of FDI, or …) AND one or two techniques for analyzing external or/and internal environments. Alternatively, you may use a statistical or non-statistical method as one of the analysis techniques.
Using additional or new analysis techniques surely should lead to providing additional recommendations or much stronger support for the proposed recommendations.
It is recommended at least use THREE analysis techniques.

Essay Sample Content Preview:

ESTABLISHING THE BEST ENTRY MODE/STRATEGIES INTO SOUTH AFRICAN RETAIL INDUSTRY: THE CASE OF CARREFOUR
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Establishing the Best Entry Mode/Strategies into South African Retail Industry: The Case of Carrefour
1 Executive Summary
Firms pursuing internationalization have to select suitable modes of entry into foreign markets. This report focused on the suitable entry modes utilized by Carrefour to enter the South African retail industry. It aimed to establish the entry strategies into the South African retail industry: the case of Carrefour. Figures and facts were obtained from reliable sources such as company annual reports and Statista, among others.
Carrefour is a leading French multinational retailer that has been operational for 60 years. It has reinvented itself over the years and expanded beyond France to serve in over 30 countries. Its mission is to offer quality, accessible products and services to everyone. This makes expansion into foreign markets a core part of its strategy because it can reach everyone and enhance the accessibility of goods and services.
This report utilized data obtained from Carrefour’s annual reports, Statista, Trading Economics, World Bank, and International Finance Corporation. These data sources were selected because of their reliability. In addition, they provided facts, figures, and information pertinent to Carrefour and the South African retail industry. Modes of Internationalization, PESTLE, and Porter’s Value Chain were the main frameworks utilized in the analysis because they examine entry strategies as well as the external and internal factors that influence a firm’s success in a given market, respectively.
The findings of this report indicated that Carrefour has thrived in the past by relying on acquisitions and strategic partnerships as the primary mode of entry. The PESTLE analysis also revealed that the South African market is suitable for Carrefour because of the political stability as well as the high level of GDP compared to other African countries. In addition, the value chain revealed that Carrefour’s internal environment favors penetration into South Africa.
It was recommended that Carrefour utilize acquisitions and joint ventures/strategic partnerships as the mode of entry. The two modes of entry offer Carrefour an opportunity to gain access to the industry with some significant level of control.
Table of Contents TOC \o "1-3" \h \z \u 1.Executive Summary PAGEREF _Toc80250703 \h 22.Scope, Aim and Topic of the Report PAGEREF _Toc80250704 \h 52.1.Scope PAGEREF _Toc80250705 \h 52.2.Aim PAGEREF _Toc80250706 \h 52.3.Topic PAGEREF _Toc80250707 \h 53.Carrefour: Background PAGEREF _Toc80250708 \h 54.Data Collection Sources and Analytical Methods PAGEREF _Toc80250709 \h 94.1.Data Collection Sources PAGEREF _Toc80250710 \h 94.2.Analytical Techniques PAGEREF _Toc80250711 \h 94.2.1.Modes of Internationalization PAGEREF _Toc80250712 \h 94.2.2.PESTLE Framework PAGEREF _Toc80250713 \h 114.2.3.Value Chain Framework PAGEREF _Toc80250714 \h 125.Findings PAGEREF _Toc80250715 \h 145.1.Results of Modes of Internationalization PAGEREF _Toc80250716 \h 145.2.Results of PES...
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