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Pages:
9 pages/β‰ˆ2475 words
Sources:
5 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

Digital Strategy and Transformation of AstraZeneca Pharmaceutical Company

Essay Instructions:

Justification and rationale of the chosen company. (10%)• Evaluation and discussion on the digital disruption facing the industry sector of the chosen company. (15%)• Critical analysis and discussion of the digital transformation strategy of the chosen company. (25%)• Examination and discussion of the digital technologies and innovation implemented by the chosen company. (20%)• Identify and justify future emerging technologies for the future transformation of the chosen company. (20%)• Conclusion and recommendations for the company and/ or industry sector (10%)Your research must be based on a critical analysis of your chosen company against a theoretical framework which is a distillation of the elements you have synthesised from your review of relevant literature and empirical evidence. You are expected to provide convincing evidence derived from secondary sources in your review, analysis and discussion. You must use wide range of references, including academic and up-to-date references as the research is dealing with contemporary digital issues. Reference style must follow Harvard Reference Systems, e.g. EJIS style (European Journal of Information Systems)

Essay Sample Content Preview:

DIGITAL STRATEGY AND TRANSFORMATION OF ASTRAZENECA PHARMACEUTICAL COMPANY
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Digital Strategy and Transformation of AstraZeneca Pharmaceutical Company
AstraZeneca is a multinational pharmaceutical company that has been in operation for over 100 years. AstraZeneca specializes in inventing, developing, and selling prescription drugs for various therapeutic conditions, including cardiovascular, oncology, respiratory, and immunology (Alajmi et al., 2023). On the other hand, digital transformation is important for pharmaceutical companies to remain competitive in today's rapidly evolving healthcare industry. Implementing digital technologies and strategies can help pharmaceutical companies drive innovation, improve patient outcomes, enhance operational efficiency, and reduce costs. AstraZeneca has undergone a significant digital transformation in recent years to enhance and stay competitive in the rapidly evolving pharmaceutical industry. AstraZeneca's digital transformation objectives align with its overall business strategy as the company has set goals to utilize digital technologies suitable for innovation and enhancing patient outcomes. For example, AstraZeneca's Digital Health Innovation Lab focuses on developing digital solutions to improve patient outcomes and healthcare delivery (Teo, 2023). Additionally, the company has implemented digital initiatives to improve clinical trial efficiency and accelerate drug development.
AstraZeneca has invested in advanced digital infrastructure to enable its digital strategy and transformation. AstraZeneca applies several technologies to enhance its digital initiatives, including cloud computing, big data filtration, artificial intelligence, and mechanized learning (Alajmi et al., 2023). These technologies enable AstraZeneca to efficiently manage and analyze large datasets, develop personalized treatments, and accelerate the drug development process. AstraZeneca also applies digital technologies to improve the customer experience. For example, the company has implemented patient-centred digital initiatives, such as patient portals and mobile applications, to improve patient engagement and consistency in treatment plans. Additionally, AstraZeneca has implemented digital initiatives to improve healthcare professional interactions, such as virtual advisory boards and telemedicine.
Data and analytics are major components of AstraZeneca's digital strategy and transformation. The company uses advanced analytics to identify new drug targets, accelerate drug development, and enhance decision-making (Alajmi et al., 2023). Additionally, the organization has invested in data platforms that allow for real-time monitoring of clinical trials, enabling the company to identify safety issues and adjust trial protocols as needed quickly.
Innovation is another key aspect of AstraZeneca's digital strategy and transformation. The company has implemented initiatives encouraging innovation, such as hackathons and startup partnerships. Additionally, AstraZeneca has developed an open innovation platform, AZ Exchange, that allows external partners to collaborate with the company on drug development and digital health initiatives (Sadiku et a...
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