Sign In
Not register? Register Now!
Essay Available:
Pages:
11 pages/β‰ˆ3025 words
Sources:
18 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 47.52
Topic:

Canada Goose and CSR Commitments

Essay Instructions:

The assignment is formed by three blocks:
(1) critical analysis of the company’s stakeholder engagement (1700 words);
(2) critical analysis of the company’s CSR strategy (1400 words); and
(3)conclusions/recommendations (400 words). These three blocks are sub-divided into different parts to help you organise your argument:
1. Conduct a critical analysis of the company’s stakeholder engagements in relation to your selected issue. Your analysis should be in two parts (and in total around 1700 words - guideline):
• Mapping the situation (Max 500 words): Introduce the company (briefly) and the CSR issue being studied referencing relevant academic and/or practitioner literatures(you can also include references from news articles).
• Engaging with stakeholders (Guideline - around 1200 words)
o Identify relevant stakeholders for your chosen company in relation to the issue being studied. Reflect on those stakeholders you include and those you do not, explaining your decisions.
o Considering key stakeholders (choosing between 5 and 7 from those identified in the previous point) and drawing upon the Mitchell et al (1997) framework, classify these stakeholders according to the attributes of power, legitimacy and urgency, justifying these placements; and discuss on how these different stakeholders should be prioritised (in terms of power, legitimacy and urgency).
2. Conduct a critical analysis of the company’s CSR strategy, comparing the approach followed at the time when the issue took place/the area of activity was launched (if considering a positive issue) with the approach followed nowadays. This part of the assignment, therefore, should consider two aspects: CSR strategy then and CSR strategy now and should be around 1400 words in total. You are encouraged to draw upon CSR concepts, theories and literature to build and support your answer.
• First, you need to critically analyse what CSR approach/strategy the company was following at the time the issue took place (or the area of activity was launched). You can build your argument around what the company said they were doing (e.g. from CSR reports), on the approach the company adopted towards their stakeholders (e.g. how they treated them, communicated with them) and on information about the company published at the time (e.g. in the media, academic papers).
• Then you need to critically analyse what CSR approach/strategy they follow nowadays, explaining how (if) the approach has changed/evolved. You need to be
2. What is the Task for this Assessment?
3.critical and, therefore, you need to compare their approach to other approaches available (for instance, if the company follows a traditional CSR approach, compare it with a contemporary CSR approach). Please remember to refer to theory when providing your answer. You can also use examples from other companies.
3. The assignment should conclude with a brief conclusion which includes recommendations (your view on what the company should do in terms of CSR – e.g. what type of CSR approaches/strategies they should start/continue following). Guideline – 400 words. Please refer to theory to support your argument

Essay Sample Content Preview:

Canada Goose and Corporate Social Responsibility (CSR) Commitments – Analysis of Healthy Practices, Ethical Considerations, and Stakeholder's Engagement
By
Student's Name
Professor
Course
Date
Table of Contents TOC \o "1-3" \h \z \u 1. Introducing Canada Goose and Stakeholder Engagement PAGEREF _Toc102300671 \h 21.1 Mapping the Situation PAGEREF _Toc102300672 \h 21.2 CSR Issues PAGEREF _Toc102300673 \h 31.3 Engaging with Stakeholders PAGEREF _Toc102300674 \h 41.3.1 Employees PAGEREF _Toc102300675 \h 41.3.2 Customers PAGEREF _Toc102300676 \h 41.3.3 Suppliers/Value Chain Partners PAGEREF _Toc102300677 \h 41.3.4 Investors PAGEREF _Toc102300678 \h 51.3.5 Media PAGEREF _Toc102300679 \h 51.3.6 Excluded Stakeholders PAGEREF _Toc102300680 \h 51.4 Stakeholder’s Classification PAGEREF _Toc102300681 \h 61.4.1 Defining the Principle PAGEREF _Toc102300682 \h 61.4.2 Power PAGEREF _Toc102300683 \h 61.4.3 Legitimacy PAGEREF _Toc102300684 \h 71.4.4 Urgency PAGEREF _Toc102300685 \h 71.5 Prioritizing Stakeholders PAGEREF _Toc102300686 \h 72. Canada Goose’s CSR Strategy – Critical Analysis PAGEREF _Toc102300687 \h 92.1 Historic CSR Strategy PAGEREF _Toc102300688 \h 92.2 Existing CSR Strategy PAGEREF _Toc102300689 \h 112.3 Comparing the CSR Strategy PAGEREF _Toc102300690 \h 133. Recommendations and Conclusion PAGEREF _Toc102300691 \h 144. References PAGEREF _Toc102300692 \h 175. Appendix PAGEREF _Toc102300693 \h 23
1. Introducing Canada Goose and Stakeholder Engagement
1.1 Mapping the Situation
Corporate Social Responsibility (CSR) and sustainable business practices are becoming immense pressure on global organizations. Organizations have mass accessibility to technology, resources, and related factors that compromise sustainability in the long run (Garnelo-Gomez, n.d.). This essay will critically analyze Canada Gooses' stakeholder engagement in relation to the current CSR issue being addressed as well as a critical analysis of the company's strategy. After which, a fully justified conclusion with a personal recommendation of what steps the company should take.
Goose is a Canadian apparel-manufacturing brand that offers luxury coats, gloves, hats, vests, raincoats, snow pants, and connected wearables for winters. The company manufactures apparel for men, women, and children. Goose is headquartered in Toronto, Canada. However, the company has a global market reach, which collectively includes European and Asian markets (Bloomberg, 2022). According to Global Data (2022), Goose has a market capitalization of USD2.4 billion and generated revenue of USD674 million in FY2021. Deni Reiss serves as the company's Chief Executive Officer (CEO). Goose has approximately 3,600 employees in the global talent base that serve different functions of the company. Besides, Canada Goose Holdings Inc. has more than 668 companies in its corporate portfolio, serving different domains of apparel manufacturing, retailing, and processing segments (DNB, 2022). The company has been accused of different CSR issues over the decades. Goose uses coyotes' fur materials in jackets and apparel to deliver the winter-based purpose of the product in the global marketplace.
1.2 CSR Issues
According to Porter and Kramer (2011), the capit...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These Harvard Essay Samples: