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5 pages/≈1375 words
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Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Total cost:
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Topic:

Technology and Business Analysis: Amazon

Essay Instructions:

To adequately compete with Amazon and ensure that they do not take up too much market share, you have been hired as an external consultant by Woolworths Supermarket to provide a strategy on how they can prepare and compete with Amazon appropriately.
Woolworths identified 10 internal and external issues that need to be solved. Select 2 issues and develop innovative solutions to dealing with these issues. The issues are: worried shareholders, poor online customer service, price, website not so user-friendly, social media ineptitude, staff insufficiently trained, supplier relationships, brand reputation, poor consumer loyalty, distribution.


 


Business Analysis Report: Possible template


Please note that this is one suggestion of a template for you and that you have the ability to select any format you feel will best address the assessment task. 


 


The issues this report will be focusing on is …………………….. and ……………………….


 


Solution 1


 


The issue


You list your issue and provide more understanding and justification around your solution, for example:


The issue at hand is poor perception of corporate social responsibility. According to Porter and Kramer (2011), CSR can assist in enabling shared value. The concept of shared value refers to generating a benefit to society and the business simultaneously (Crane et al. 2013). With this in mind, Woolworths should develop a partnership with a for-profit and not-for-profit organisations that address the issues of ethics around customer data collection. This innovative solution can then be communicated to customers to ensure transparency and subsequent social responsibility (Pomering & Dolnicar 2009). 


Objectives


Here you highlight any objectives you think you want to address through your solution, for example:


Based on the above, the following objectives have been developed:



  • Objective 1: To develop a fully integrated partnership with 2 not-for-profit organizations over the course of the next 5 years addressing the areas of online bullying and secure customer data use.

  • Objective 2: To increase awareness of social responsibility initiatives by 5% amongst the general public by end of 2022.

  • Objective 3: To increase CSR communication to one form of communication per fortnight amongst current loyalty card members.


Plan


To achieve these objectives, the following plan has been developed: 



Step 

Justification

Control Measure 

Role

1. Research whether consumers respond well to CSR communications from grocery chains

To gather insight into consumer sentiment towards CSR and the benefits this can bring

Sufficient evidence by way of secondary research has been developed to ensure knowledge of topic

Marketing coordinator

2. Investigate most effective communication mechanisms to reach large audience

This can assist in understanding the communication reach and best value for money 

Generate a list of 5 communication mechanisms and their reachability vs. cost

Marketing analyst

Here you would add in the step-by-step process

 

 

 


 


Timeline



Activity

Dec-19

Jan-20

Feb-20

Mar-20

Apr-20

May-20

Jun-20

Jul-20

Aug-20

1. Research CSR perception

 

 

 

 

 

 

 

 

 

2. Investigate most effective communications mechanisms 

 

 

 

 

 

 

 

 

 

3. Here you would put in your steps and their anticipated timeline

 

 

 

 

 

 

 

 

 


 


Budget



Item

Cost

Justification

Radio advertisement production

$1250 p.w.

https://kissfm(dot)com(dot)au/media/kit

Here you would put in the items to develop a realistic budget 

Here you put in the costs of each item

Here you would put in your source where this cost was generated from


 


 


 



Resources that you can use


Click on the links below to get your research going:


 


Australian Financial Review



  • Mitchells, S. (2018, Nov 30). Amazon cuts Woolies, Coles lunch. The Australian Financial Review.

  • Mitchell, S. (2018, Oct 17). Amazon takes on grocery giants with rollout of pantry foods. The Australian Financial Review. 


Bloomberg



  • Ovide, S. (2018). Amazon’s Bottomless Appetite. Bloomberg Businessweek, (4562), 50–53.

  • Soper, S.  Zaleski, O. (2017). Jeff Bezos goes grocery shopping. Bloomberg Businessweek, 4/3/2017 (4517), pp. 21-22.


Forbes 



  • Opinion Piece: Walton, C. (2018). Amazon Go Has Been Flawed From The Get-Go. Forbes.

  • Ryan, M. & Chung, G. (2016). How to beat Amazon. Forbes, 197(6), pp. 92-97.


Fortune



  • Kowitt, B. (2018). Amazon Gets Fresh. Fortune, 177(6), 90–100.


Geekwire



  • Bishop, T. (2016). How ‘Amazon Go’ works: The technology behind the online retailer’s groundbreaking new grocery store. GeekWire.


Marketing Mag



  • Loh, J. (2018). Amazon challenges Australian supermarkets with online groceries. Marketing Mag.


News.com.au 



  • Brook, B. (2017). How big an impact will Amazon have on Australia? Maybe we should look at what happened in Canada rather than the US. News.com.au


The Conversation



  • Grimmer, L. & Mortimer, G. (2018, June 18). ‘Honey, I shrunk the store’: Why your local supermarket is getting smaller. The Conversation. 


Retailer websites



  • Woolworths Supermarkets

  • Coles Supermarkets

  • Amazon


 


 


Scenario:


To adequately compete with Amazon and ensure that they do not take up too much market share, you have been hired as an external consultant by Woolworths Supermarket to provide a strategy on how they can prepare and compete with Amazon appropriately.


 


Woolworths identified 10 internal and external issues that need to be solved. Select 2 issues and develop innovative solutions to dealing with these issues. The issues are: worried shareholders, poor online customer service, price, website not so user-friendly, social media ineptitude, staff insufficiently trained, supplier relationships, brand reputation, poor consumer loyalty, distribution.


 


Read facts on Amazon and more info on Woolworths Supermarket’s issues。


 


Report:


The student is assessed on:



  • Two chosen issues and two solutions (one solution to one issue): Each solution is clearly and specifically stated. The solution is logically linked to the problem and is innovative.

  • Implementation and control: A thorough and specific implementation plan is clearly identified for every solution.

  • Digital business theory: There is a clear integration of relevant digital business theory in solutions (i.e. systems thinking)

  • Sources of evidence: High-quality, credible, relevant sources to develop ideas that are appropriate for the development of solutions.

  • Writing style: Language is clear and expressive showing a strong writing style and without grammar, punctuation, usage, and spelling errors. 

  • Other instructions

  • If you struggle to remain within the required word count, you do not need to include an introduction or conclusion. The main component of this assessment is the solutions you come up with and how to best present this to Woolworths’ executives.


Solution Summary


To summarise the previous chapter, this is what we want to see:



  • Identification of problem

  • Discussion of plan to achieve SMART objectives

  • Control measures to highlight how SMART objectives will be measured

  • Realistic cost and timeline based on evidence

  •  


 


Essay Sample Content Preview:

Business analysis report
Institutional Affiliation
Student’s name
Date
Introduction
Technology keeps growing, and businesses tend to use this means to reach and meet the needs of the customer. However, with the advancement in technology, then competition between industries is growing. Many people tend to find this as a challenging situation to handle when dealing with businesses. Competition is affecting many companies, and due to lack of innovation, many have shut down while some are struggling to meet its goals. However, solutions are hard for this challenge. Every business has its challenges, opportunities, strengths, and weaknesses, and to gain a competitive advantage, then there is a need to analyze the competitor’s problems and defects and build to be one’s strength and opportunity (Loh, 2018). Amazon has widely grown, and many companies like Woolworth are experiencing difficulty in ensuring workflow in their environments. Strategies and well-decision making can make Woolworth avoid fierce competition from Amazon.
Identification of problem
The issue with this report will be focusing on is worried shareholders and staff insufficiently trained. In every business undertaking, the shareholders contribute a lot to the growth of the business and are towards ensuring a well-enabling environment. Shareholders want the company to be run according to their interests and may tend to drop this when they notice a fierce competition in the market (Brook, 2017). Amazon has been growing to a greater extent, and this has created an intense race for many companies, especially the Woolworths Supermarket. With this in mind, shareholders being worried may affect the business widely and influence decision making. Also, when the staff lacks sufficient training, then many issues might occur that involve customers not being satisfied with the services and products and may tend to change their taste of preference.
Shoddy quality work is terrible, and through this, it makes the competitor more productive and attractable. However, there are solutions to this problem by developing and implementing innovation in the workplace. According to worried shareholders, the company should make sure it does not involve in losses and allow promotions and rewards to its customers while giving out discounts to attract more customers (Grimmer, 2018). While doing this, the company should make sure it maintains its returns on investment, and it's towards meeting its goals and objectives. With the insufficiently trained staff, then the company should allow a training and mentor program to be able to give clear insights to the team on what to do and implications that should be brought about. Benchmarking should also be allowed such that some groups should study and learn what the competitor does to implement those strategies. It will improve the thinking capacity of many employees while motivating them in attaining the long term goals of the organization.
Shareholders are always a priority for many businesses and require efficiency in the activities they undertake, and therefore, in handling competition issues, they tend to be worried when a competitor does better (Kowitt, 2018). Staff should require regular training due to the con...
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