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APA
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Mathematics & Economics
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English (U.S.)
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Brand Storytelling Using Social Platforms. Economics Essay

Essay Instructions:

Visit the websites listed in the reading assignments area of this module outline and assess how you might use Pinterest, Instagram and Snapchat to “drive” storytelling about your brand, both in your own newsroom and by the media in their news reporting.
●Spredfast - Social Media Strategies and Case Studies (https://www(dot)spredfast(dot)com/social-media-strategies/social-network-sizing-guide)
●Prowly Magazine - Learn From the Best: Most Effective Brand Newsroom Concepts (https://prowly(dot)com/magazine/2016/03/23/learn-best-effective-brand-newsroom-concepts/)
●Medium.com - Tools for Newgathering: Discovery and Verification for Newsrooms on a Budget (https://medium(dot)com/1st-draft/tools-for-newsgathering-discovery-and-verification-for-newsrooms-on-a-budget-d28a70a5e091#.shjoc2i3p)
●Online Journalism Blog - 10 Essential Guides to Snapchat, Instagram, Slack, Tumblr, Twitter, Vine and YouTube (https://onlinejournalismblog(dot)com/2016/04/21/guides-snapchat-instagram-slack-tumblr-twitter-vine-youtube/)

Essay Sample Content Preview:

Brand Storytelling Using Social Platforms
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Brand Storytelling Using Social Platforms
Storytelling about the company's brand on social media helps in influencing customers by reaching out and attracting more followers and increasing the brand awareness of the company. The story given out by the company on its social platform defines how other news reporting media outlets will report it. It also determines how its customers will remember the company. A unique brand story is essential for the growth of any organization and can be built using different social platforms.
Instagram is one of the most popular social platforms that are consumed by celebrities, people, and businesses to market their brand. Apart from YouTube, it has made more famous people and companies compared to any other social platform. It can be used to tell brand stories by virtually any profession or business. Garry (2018) argues that the first step towards telling a successful brand story is to know your audience. This will help in creating content that relates the brand to the audience. Photos and videos posted should communicate brand voice and a unique sense of individuality. The content posted must also meet the requirements of the platform. For instance, all videos must not exceed 15 MB and must have a running time of three to sixty seconds. The brand storyteller should search the correct keywords, and click on the hashtags that show up. Following pages that relate to your niche is in attracting more followers and creating brand awareness. Adding the company's website link to Instagram bio is also very crucial as it leads the viewer to the organization's blog and newsroom.
Pinterest is a social platform that is used to share updates i...
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