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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Mathematics & Economics
Type:
Essay
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English (U.S.)
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Topic:

Buy&Sell: Business Overview, Mission and Vision Analysis

Essay Instructions:

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Instructions
Write a 525-word report that includes the following sections:
Section 1: Business overview, mission, and vision
Section 2: A Market analysis that includes the following components:
Market overview/needs analysis
Target market
Competitive analysis
Value proposition
Section 3: Recommendation
Use the Market Analysis Research document for details on what to include in each section.

Essay Sample Content Preview:

Data and Business Analytics – Buy&Sell
Your Name
Subject and Section
Professor’s Name
March 26, 2021
Business Overview, Mission and Vision
Buy&Sell is an application that allows buyers and sellers of second-hand items to transact together securely and conveniently. The application utilizes two phases in its business, namely; (1) digital phase and (2) logistical phase. On the one hand, the digital phase comprises the application and provides an eCommerce platform that would allow its users to browse through second-hand products that are being sold whether through the platform or through others such as Facebook Marketplace or others. On the other hand, the logistical phase utilizes blockchain technologies and offers shipping services in order to ensure the safe transactions between individuals even without them meeting personally.
The intended market for Buy&Sell in the long-run is everyone who prefers buying second-hand products for its discounts. However, its target in the short-run are Middle-class Americans, living in cities, who prefer buying second-hand products if they are available.
The business model for this business would utilize both ‘product-to-service model’ and ‘freemium model’. On the one hand, the product-to-service model is defined as “model allow customers to purchase a result rather than the equipment that delivers that result” CITATION Kri20 \l 1033 (Kriss, 2020). In line with this, Buy&Sell offers the ‘delivery/logistical’ and ‘security’ services, which are ultimately results in the safe and secure transaction between both buyers and sellers. On the other hand, the company would also utilize Freemium service by allowing sellers to improve their listing viewership by buying premium packages.
Market Analysis
The second-hand eCommerce industry (aka ReCommerce) has reported a consistent increase in its revenue with the total industry being at $20 billion for 2019 CITATION Owe19 \l 1033 (Owens, 2019). Accordingly, individu...
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