With Products, is it Form or Function? Is the Right Price a Fair Price?

MARKETING MANAGEMENT
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With Products, Is It Form or Function?
Product functionality and product design are essential to brand success, but ultimately, functionality is the key. A product might look good or have a unique design, but consumers will likely lose interest if it doesn't work well or deliver on its promises (The Role of Marketing Research Learning Objectives, n.d.). On the other hand, a product that performs well but isn't as aesthetically pleasing will still have a good chance of retaining loyal customers. People want products that make their lives easier or better in some way, and if a product does that, they will likely overlook some design flaws.
Functionality is one of the most important aspects of any product. While the aesthetically pleasing design may initially draw consumers in, they will likely discontinue use if the product cannot meet their needs or perform as expected. Consequently, companies focusing solely on appearances rather than creating a visually appealing and functional product may ultimately need help maintaining a loyal customer base.
While it is undoubtedly true that aesthetics can play a role in consumer choices, the core of any purchasing decision ultimately revolves around functionality. Consumers are not simply buying a product for the sake of it; they are seeking a specific solution to a problem or a way to fulfill a need (McKinsey & Company, 2016). If a product does not meet those expectations, regardless of how well-designed or aesthetically pleasing it may be, it is unlikely to be successful in the long run.
The function is the most critical aspect of a product, as it is ultimately what consumers are paying for. While a visually appealing design might draw someone in initially, the customer is unlikely to return if the product performs differently than desired (Brewer & Sebby, 2021). Consider products like kitchen appliances, power tools, or electronics; if they are not reliable and effective, consumers will quickly become frustrated and seek alternatives. So, while the design is indisputably an essential aspect of product development, prioritizing function is what can create a truly loyal customer base.
Product functionality is one of the most important factors for brands to consider. If consumers purchase a product and find it does not work as promised, they will likely feel cheated or disappointed. This feeling could prompt them to speak negatively about the brand to others, dissuading potential customers from making a purchase. Consequently, the brand's reputation could be irreparably damaged. Therefore, brands must ensure that their products are reliable and functional to maintain customer satisfaction and protect their image.
Some might argue that design is just as important as functionality, if not more so. They may point out that companies must create products that stand out and capture consumer attention in today's competitive market (Rajagopal, 2019). In some cases, a striking design might be the only thing that differentiates one product from another. Aesthetically pleasing products can create a sense of aspiration or status, which could be enoug...