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Pages:
2 pages/≈550 words
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2 Sources
Style:
APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
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Topic:

Unit IV Essay.Crisis Management.You are the CEO of a major corporation

Essay Instructions:

Unit IV Essay
Weight: 9% of course grade
Grading Rubric
Instructions
You are the CEO of a major corporation whose databases were recently hacked, and sensitive customer information was stolen. The media has persistently asked you for some kind of statement regarding the situation and what the corporation is doing to protect its customers and prevent this from happening again. Would you, as the CEO, speak out about the crisis, or would you choose a frontline spokesperson to represent the corporation? Explain your choice.
Address the following questions (even if you choose yourself as CEO to make the statements):
Please begin your essay assignment with an introduction for the reader about the crisis and how best to handle the situation.
Formulate your crisis message using the Crisis and Emergency Risk Communication (CERC) model.
What are the essential elements of an effective spokesperson in a crisis?
What criteria are considered in selecting that particular person?
Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one?
Why might the media wish to speak with frontline employees during a crisis?
How would you, as CEO, correct erroneous information given out by the spokesperson?
Research sources to support your ideas. Your essay should be a minimum of two-pages in APA format. You must include a minimum of two sources, at least one source from the CSU Online Library.

Essay Sample Content Preview:

Crisis Management
Name
Institution
Crisis Management
The present crisis is about the hacking of the corporation’s database and the stealing of sensitive customer information. In handling the situation, the company will first inform the customers about the situation and the extent of the hacking. After this, the corporation will communicate with other business partners that are linked to the business. Getting a spokesperson to speak on behalf of the corporation will also help in handling the situation because through them the media and the public will be informed on the developments of the crisis.
In the presented case, I would choose a frontline spokesperson to represent the corporation. This is because using the CEO in this role will over-expose him or her to the public, dilute his impact and reduce his credibility in the eyes of the public. The other reason for this is that the CEO is expected to play the primary role of trying to find the solution to the hacking problem and therefore making him or her spend a lot of time dealing with the media will lead people to assume that nothing is being done about the situation.
Using the Crisis and Emergency Risk Communication (CERC), my crisis message would be” On 10th July 2018 we learned that some very important information for most of our customers was missing. In investigating the matter, we discovered that our corporation’s database had been hacked and important customer information stolen. Our technical team is currently working on the issue to determine the extent of the breech and recover stolen data. We apologize for any all the inconveniences caused and are working to make sure that we will not have a repeat of the same.”
The spokesperson chosen in the event of a crisis must possess some essential elements. One critical element of the spokesperson is that he or she should be familiar with the subject matter. This means that they should have a good understanding of the issue at hand in order to address it well when talking to the media. The other element ...
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