How Data Analytics Can Help Zumiez to Continue Growing and Expanding its Market Reach

Big Data and the Internet of Things
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Big Data and the Internet of Things Data analytics has demonstrated its capacity to refine decision-making in companies. This aspect has been fundamental in instilling efficiency in firms, leading to the quick and easy achievement of objectives. The continued advancements of this technology offer limitless potential to establishments irrespective of their industry. The capacity to manipulate and exploit data to make appropriate predictions demonstrates the invaluable nature of the data. Thus, any firm can utilize the technology to improve its competitiveness and performance.             Exploiting data analytics can assist a company like Zumiez to continue growing and expanding its market reach. As the Chapter 12 case demonstrates, data analysis can help experts visualize production progress. As a result, this capability enables them to flag any drawba...