Google’s Open Culture Analysis

Essay Instructions:

TOTAL POINTS = 60
By Module 8: Choose an organization (for-profit or non-profit) we/I-known for its "culture" (positive or negative) and select a specific aspect/topic of the corporate culture to focus on. For example:• Is the organization known for its creativity?• Is the organization known for creating a competitive work environment?• By selecting a particular aspect to focus on, you will be able to explore how that element of the corporate culture impacts many different components of the corporate environment (i.e., wages, work hours/schedule, work environment, collaboration/team projects, etc.)• By Module 8, submit the organization/topic you selected in the designated discussion forum (available under the Modules/Module 8 Discussion link on the course page).
1. Modules 8 - 14: Thoroughly research the organization's corporate culture.
Potential sources can include:
• The organization's website and social media sites• Mainstream media coverage of the organization• Social media content about the organization (i.e., content other than the organization's own sites/accounts:Are there sites where customers/stakeholders discuss the organization?)• Interviews (conducted by you) with employees and managers of the organization• Information from stakeholders
2. Module 14: Submit a 7-10 page paper (10 pages max, approximately 2,000 words) analyzing the corporate culture.
• Discuss the distinctiveness of the culture and the organization's values• Identify behaviors of employees that are directly tied to the values and culture• Discuss the role/impact of internal communication and management styles• Explain why/how the culture impacts the organization's reputation and successfulness, either positively or negatively• Identify any aspects of the culture that specifically impact the organization's public relations activities,including: PR strategies, public perception, customer/stakeholder relations, etc.
3. Module 14: Create a 3-5 minute (max) narrated VoiceThread presentation (4-6 slides) highlighting key points of your analysis. See the separate assignment link to create and submit the VoiceThread presentation.

Essay Sample Content Preview:

Google’s Open Culture Analysis
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Google’s Open Culture Analysis
Overview of Google
Google Inc. is an American multinational technology business focusing on many technological aspects, including search, cloud computing, and online advertising. Google’s purpose is to organize the world’s information and make it universally available and helpful. Founded in 1998, Google has grown to about 140,000 employees in different nations. Google utilizes a cross-functional (team-based) organizational structure. Here, different teams collaborate to achieve a common goal. The business's management style is laissez-faire, where employees are free to make decisions. Google was selected because it has innovated in the technology space. Over the years, the company has developed innovative products that have worldwide use, like Gmail, Google Maps, Chrome, and YouTube. Google has a good reputation among its stakeholders, including employees, shareholders, users, advertisers, governments, and communities.
The Distinctiveness of Culture and Values
Every company thrives on the backdrop of the culture it builds, and Google is a perfect example of a company that has greatly benefitted from its distinctive culture. The company employs an open culture whereby employees have the freedom to contribute ideas and suggestions that are seriously considered by the leadership of the company (Tran, 2017). This open culture is further supplemented by a cross-functional organizational culture that seeks to empower and promote a team-based approach to solving problems (Tran, 2017). At Google, employee freedom is considered a crucial ingredient to the productivity and efficiency of employees. As a leader in the tech world, Google takes pride in gifting its employees the freedom to explore and challenge their creativity. According to Eric Schmidt, the former Google and Alphabet executive chairman, Google gives employees an ‘unusual level of freedom’ as a way to motivate innovation and experimentation (Feloni, 2017). Further, Schmidt indicated that these ideas are shared with the leadership, and decisions regarding their selection and adoption are made quickly (Feloni, 2017). Such a culture encourages innovation, exploration, and teamwork, and these tenets continue to enhance the dominance of Google in the tech world.
Aside from the distinctive culture of Google, the organization also boasts of long-term values that continue to entrench its position as a leader in the tech world. The first value that Google continues to uphold is its focus on users or customers. In its philosophies, ‘focus on the user and all else will follow’ holds the first position (Google, 2022). Regarding this value, Google indicates that its focus over the years has been to give users/customers the ‘best user experience’ (Google, 2022). According to Eriksson and Merks (2018), focusing on the customers and offering them the best enhances digitization. Google invests a lot of money in data about customers and their changing needs. Such investment guides or dictates the direction the company takes because, to Google, the goal is to solve customers’/users’ emerging problems. So, the above a...

Updated on January 26, 2024

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Google’s Open Culture Analysis

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