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2 pages/≈550 words
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APA
Subject:
Management
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Essay
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English (U.S.)
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Topic:

The Euro-Disney Project

Essay Instructions:

Instructions
The Euro-Disney Project: Stakeholders Misunderstood?
Disney launched a new theme park in Europe in 1992 and faced immediate disappointing results.
1. Assume that you were the project manager for the Euro Disney theme park launch. What in your view are the top five stakeholder groups that you would have identified?
2. What categories would you assign to each of the identified categories? (Use unaware, resistant, neutral, supportive, and leading as your categories.)
3. What strategies would you employ to address resistant stakeholder groups? Would your selected strategies differ in any way from managing stakeholders within your home country? Why, or why not?
4. Briefly describe what you believe Disney got wrong in their stakeholder identification and management.
Your submission should be a minimum of two pages in length. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

Essay Sample Content Preview:

The Euro-Disney Project
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The Euro-Disney Project
As a project manager, my key responsibilities would include establishing a budget that would meet the requirements of the Disney theme selected and stakeholder’s management. I would start by identifying the primary and secondary stakeholders for the project while determining their roles. Secondary stakeholders are those whose interest lies in the wealth and possibly the business generated by the project while primary stakeholders directly invested in the resources possibly as a source of livelihood (Rakowski, 2021).
The five stakeholder groups for the project include parent company, board of directors, employees, other businesses, and customers. The Parent Company is responsible for providing funds to keep the park running and to finance new ideas whereas the board of directors make decisions and are in charge of contracts and operations of the project. Each group has specific roles and employees such as designers and entertainers source their livelihood from the services they provide and the products they manufacture. Equally important are customers, as they pay for the services provided and other businesses that endorse their commodities in the park and offer a variety of food and beverage choices. Other businesses can also be competitors for the resources and market share.
The stakeholders fall under various categories that include unaware, resistant, neutral, supportive, and leading (Zucker, 2019). The unaware stakeholders that include customers have very little knowledge on the benefits or potential impacts of the project. On the other hand, a leading stakeholder is actively engaged in the activities and is primarily an advocate such as the parent company. Resistant stakeholders can be detrimental to the project due to their lack of interest, such as other businesses that are competitors. Neutral stakeholders ...
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