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Management
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English (U.S.)
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Environmental and Industrial Analysis: Keurig Coffee

Essay Instructions:

Perform an external environmental scan and industry environmental analysis on this publicly traded company from the perspective of a business unit.
This analysis will require significant research. Although the framework suggested is structured, this assignment is not intended to be a linear exercise. Be creative in your research—the entire idea of strategy lies in having information or insight that your competition may not have, so this assignment may require a little digging. Tables C-2 and C-3 in the textbook indicate where each of the listed companies are mentioned within the text, but these references will only serve as a starting place. You may want to look for standardized SEC corporate filings and industry analyses through the GCU library, or you could also begin your research by consulting online NAICS databases, SEC filing databases (such as EDGAR), or sources like business and industry periodicals.
The format of your analysis is limited only by your own creativity, though the "Environmental and Industry Analysis Framework" resource may be referenced as one method of organizing your research. While you may choose to use an Excel spreadsheet to show your thought process and research, it is not required, and the attached framework is intended to serve as an example rather than a template.
However, you choose to present your material, your analysis should include the following components:
1.Sectors of the external environment and the five forces of competition.
2.Concepts to research in each category. (Note: This list is intended to be used as a springboard and should not be considered exhaustive in any individual case.)
We are doing the Assignments on Keurig
####
it can be done by the deadline--
I actually have Identified the five forces of competition for the company Keurig.
1. Ferocious contest
2. Risks of new members
3. Risks of substitute
4. Wheeling and dealing power of suppliers
5. Wheeling and dealing power of customers

Essay Sample Content Preview:

Environmental and Industrial Analysis: Keurig Coffee
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Environmental and Industrial Analysis: Keurig Coffee
Keurig Coffee is a Massachusetts-based beverage and coffee maker that emerged following the merger of Dr. Pepper Snapple Group with Keurig Green Mountain in 2018. The company is one of the leading companies in the industry and some of its major brands have been identified as market leaders in their categories. For example, Dr. Pepper, Squirt, and A&W are market leaders in their CSDs categories (Keurig Coffee, 2021). An environmental scan and industrial analysis are instrumental in understanding the business environment within which the company operates.
Environmental Scan
The environmental scan should capture the internal environment of the company, the microenvironment, and the macroenvironment.
Internal environment: As indicated, Keurig coffee is one of the leading brands in the beverage and coffee industry. The company has developed a balanced product portfolio that encompasses major brands with high levels of customer awareness and attracts high customer loyalty. With time, Keurig Coffee has managed to establish reliable distribution channels that include a unique e-commerce channel. The company has a high-performing team whose effectiveness and efficiency are augmented by the adoption of relevant technology (Keurig Coffee, 2021). Notably, the company’s management has implemented a highly efficient business model that allows efficient internal investment and facilitates the external scan for strategic acquisitions. The four main segments that the company operates in include coffee systems, beverage concentrates packaged beverages and Latin American beverages (Keurig Coffee, 2021). The customer includes retailers, bottlers and distributors, partners, end-use consumers, and away-from-home channel participants.
Microenvironment: The beverage industry offers a highly competitive environment that is characterized by changing consumer preferences. The main competition for the company includes Coca-Cola and Pepsi-CO in the CSDs, NCBs, and coffee categories, J.M Smucker Company and Kraft Heinz Company in the packaged coffee segment, and Nestle S.A. in the NCBs, Packaged Coffee, and single-serve brewers categories (Keurig Coffee, 2021). Some of the key factors that drive consumer preferences and competition in the industry include brand recognition, price, quality, availability, factors associated with environmental sustainability, and convenience. Notably, competitors such as Coca-Cola and Pepsi-CO have vast financial resources to compete in the industry. The company has a wide range of suppliers who provide the i...
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